Seattle, Washington, November 6, 2006 -- The Alaska Seafood Marketing Institute (ASMI) is bringing wild Alaska seafood to Chicago from November 17-19, 2006 to teach consumers how wild Alaska seafood can be turned into delicious, healthy, quick and convenient family meals.  Conventional fast foods - burgers, pizzas, tacos and take-out Teriyaki - just won’t satisfy today’s female consumers and their desire to feed their families and themselves a nutritious meal. Attendees of the Chicago Women’s Show can visit Booth #623 and learn  innovative yet easy-to-understand preparation techniques to help them include wild Alaska seafood as a part of a more healthful diet.

The contemporary woman has less time than ever before, but she’s also increasingly aware of the health benefits of eating seafood.  Eating seafood twice a week, getting her omega-3 fatty acids, eating a lower fat diet all mean that today’s female consumer won’t compromise taste or nutrition for convenience.  While she’s concerned with feeding her family a flavorful, nutritious meal -- she is also focused on her own health and weight management. Wild Alaska seafood is the culinary and nutritional answer to today’s lifestyle dilemma.  It not only boasts a superior texture and unparalleled flavor, it’s rich in long chain omega-3 fatty acids, calcium and protein. Add to that a fast and easy preparation technique and you’ve got a total solution.

ASMI will demonstrate a variety of wild Alaska seafood recipes, as well as a variety of techniques that take the mystery out of cooking seafood.  The COOK IT FROZEN! method, for example, involves cooking seafood while it is still frozen.  No thawing means no planning – which means family and friends can still sit down together to enjoy a healthy meal even after the most hectic day.  COOK IT FROZEN! techniques to be demonstrated in the booth may include grilled, broiled, baked and/or sautéed preparations.  Now wild Alaska seafood can be viewed as a freezer pantry item that is on hand and readily available for quick to fix meals.  Please visit www.cookitfrozen.com for further information and additional COOK IT FROZEN! techniques.

Many consumers are showing a preference for wild caught seafood – 77 percent according a Hale Group Study conducted in 2005.  Year round availability of wild Alaska seafood is possible by using fresh seafood in season and frozen, canned/pouched and smoked choices throughout the year.  Wild Alaska seafood can be found fresh, frozen, canned/pouched and smoked at neighborhood grocery stores, making it possible to eat wild, sustainable seafood all year round.

The contemporary woman has less time than ever before, but she’s also increasingly aware of the health benefits of eating seafood.  Eating seafood twice a week, getting her omega-3 fatty acids, eating a lower fat diet all mean that today’s female consumer won’t compromise taste or nutrition for convenience.  While she’s concerned with feeding her family a flavorful, nutritious meal -- she is also focused on her own health and weight management. Wild Alaska seafood is the culinary and nutritional answer to today’s lifestyle dilemma.  It not only boasts a superior texture and unparalleled flavor, it’s rich in long chain omega-3 fatty acids, calcium and protein. Add to that a fast and easy preparation technique and you’ve got a total solution.

Alaska is the pioneer of sustainability. Since acceptance into the Union in 1959, Alaska has been the only state in the nation whose constitution mandates that “Fish…be utilized, developed and maintained on the sustained yield principle.” This long-term dedication to sustainability has resulted in keeping the world stocked with a continuous, ever-replenishing supply of wild seafood.  Indeed, Alaska's effective and precise fisheries management practices are considered a model for the world.

The Alaska Seafood Marketing Institute is the State of Alaska’s official seafood marketing arm.  It is a public agency of the State of Alaska, funded by the Alaska seafood industry, State of Alaska and federal grants. ASMI promotes Alaska seafood throughout the U.S. and in 16 other countries. ASMI also provides education and training to the seafood industry in food safety and quality assurance practices. Please go to www.alaskaseafood.org for more information.

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