Greetings!

Seattle, WA, January 25, 2007- The Alaska Seafood Marketing Institute (ASMI) is expanding the consumer television advertising campaign to include both The Food Network and Fine Living. This run of the campaign includes the salmon and crab commercials. Ben Stein delivers the wild and sustainable messaging in 15-and 30-second spots from February 5 through April 1, 2007. Thirty and 60-second vignettes will also run during this time period.
The campaign is designed to promote wild and abundant Alaska Seafood and prompt consumers to “Ask for Alaska” the next time they visit their favorite restaurants and grocery stores. The campaign will make over 60 million gross impressions on our target audience (women 35-54 that have a household income of over $75,000).

Sincerely,
Larry Andrews, Retail Marketing Director
Alaska Seafood Marketing Institute
email: retail@alaskaseafood.org
phone: 1-800-806-2497