73% of consumers surveyed feel it is important to know the source or origin of the fish they purchase.*
66% of consumers prefer fish or seafood caught in the ocean over farm-raised seafood.*
It's easy to see that consumers want wild, natural and sustainable seafood. And that is exactly what the Alaska brand represents: abundant and wild harvest from the pure waters of Alaska.
Every aspect of Alaska's fisheries has been strictly regulated and closely monitored for five decades, concluding in the state's successful, science-based management practices becoming a model for the entire world. The result? Natural, ocean-caught, top-quality seafood. That's why consumers know to purchase Alaska.
Use our free merchandising materials to leverage the power of the Alaska brand, one of the most recognized and sought-after brands in your seafood case. We provide everything you need to educate and inspire your customers: POS posters, recipe leaflets and many other merchandising materials. Click here now.