Alaska Seafood Marketing Institute (ASMI)

Promotional Materials

Set-Up Checklist

Use this checklist to ensure a successful Wild Alaska Seafood COOK IT FROZEN! in-store demonstration.

	Small, sturdy table
	Vinyl tablecloth
	Cordless UL listed/approved butane burner, induction burner or electric skillet
	Nonstick saute pan with tight-fitting skillet or gill pan and lid
	Hat or hairnet - check for local health regulations
	Apron
	Spatula
	Tongs
	Medium size knife, sharp
	Vegetable oil (olive, canola, grapeseed or peanut oil. Never use butter or margarine as it will burn at high heat)
	Pastry brush
	Spice blend - any commercial blend is fine
	Wastepaper basket
	Paper towels
	For a 3-hour demo, keep 5-6 lbs of frozen Alaska Seafood portions on hand (frozen portions typically come 2 per pack). You might want to cook one fillet at a time to keep demo personnel busy at the demo table at all times.
	Alaska Seafood COOK IT FROZEN! tearoff recipe pads for handing out to consumers (one sheet per customer). Call 800-478-2903 to order. Please give us a minimum of two weeks notice prior to your demo date.

For Serving:

	Paper plates (appetizer size) or paper portion cups
	Toothpicks or plastic forks

For Finishing Sauce (optional):

	White wine or chicken broth
	Butter