Alaska Seafood Home
Education & Training Materials
Did you know that 67% of surveyed consumers get their information about the seafood they purchase from the seafood person at their store?* Customers want information on the origin of the seafood they purchase; when and how it's harvested, and its nutritional profile. That means your counter staff needs to be educated- they're your front line in the battle to provide superior service and to build customer loyalty. Give them the tools they need with Alaska Seafood U and the Alaska Seafood Species Quick Reference Pocket Guide.
Alaska Seafood U:
An interactive, web-based training program that provides facts and tips on each of the Alaska seafood species, fisheries management harvesting methods, health/nutrition and cooking and preparation information. It's all free at Also available on disc.
Alaska Seafood Species Quick Reference Pocket Guide (101-012):
A waterproof pocket reference for seafood counter employees with fast facts on Alaska's species, harvest methodology and seasonal availability as well as nutrition and cooking tips. It's got quick answers to consumer questions!

Download the mobile app to your smart phone.
Perfect Thaw

There's a huge sales opportunity when you merchandise Alaska seafood.
Our Toolkit paves the way.
Alaska Seafood Brand Toolkit:
Packed with everything you need to start your Alaska seafood promotions including species info, copy and sample photography, all at your fingertips. Just copy and paste the material into your layouts. Too, learn about Alaska's commitment to sustainable fisheries, our COOK IT FROZEN!® Techniques and much more. A must-have reference tool for you and your advertising department.
For more information on training opportunities or how to utilize the power of the Alaska brand email Mark Jones at

* Source: TRD Frameworks, 2009