The Alaska Seafood Marketing Institute’s (ASMI) Domestic Retail Marketing Program works to align with the Alaska Seafood Industry and retailers across the US to support their sales and marketing programs with a goal to build value in, and educate consumers on, Wild and Abundant Alaska Seafood.

The Retail marketing program offers a wide variety of consumer and trade-oriented literature and sales aides that promote the most recognized brand of seafood the world over: Alaska Seafood. Promotional materials include: posters, recipe leaflets and brochures, on-packs, channel and case signs, instructional videos, informative websites, photography, health information, and educational materials designed to educate consumers and retail seafood personnel. ASMI also works directly with health professionals, chefs, and key industry influencers to capitalize on the latest seafood and preparation trends.

Materials are made available to all Alaska Seafood industry members when developing retail promotions, as well as, to retailers across the country for use in-store and during events that promote Alaska Seafood.