Power of the Brand


80% of consumers surveyed say that seeing the Alaska Seafood logo would increase their likelihood to purchase.*


73% of consumers surveyed feel it is important to know the source or origin of the fish they purchase.*


66% of consumers prefer fish or seafood caught in the ocean over farm-raised seafood.*

*Source: Illuminate Market Research and Planning
2011 Survey of Upper Income Grocery Shopper

It’s easy to see that consumers want wild, natural and sustainable seafood. And that is exactly what the Alaska brand represents: abundant and wild harvest from the pure waters of Alaska.

Every aspect of Alaska’s fisheries has been strictly regulated and closely monitored for five decades, concluding in the state’s successful, science-based management practices becoming a model for the entire world. The result? Natural, ocean-caught, top-quality seafood. That’s why consumers know to purchase Alaska.

Use our complimentary merchandising materials to leverage the power of the Alaska brand, one of the most recognized and sought-after brands in your seafood case. We provide everything you need to educate and inspire your customers: POS posters, recipe leaflets and many other merchandising materials. Click here to see our merchandising materials.

For more information on training opportunities or how to utilize the power of the Alaska brand, email Mark Jones at mjones@alaskaseafood.org or call toll-free to 1-855-288-8841.