May 2017 Marketing Update

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May 2017
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FDA Nutrition Fact Label Gets Facelift

Last May, the FDA announced the new Nutrition Fact label for packaged foods to reflect new scientific information. The ASMI technical program has produced a guide for the Alaska seafood industry to assist in understanding the changes to the nutrient label and nutrition values for Alaska seafood products. Nutritional values reflect changes to the serving size, % daily value, nutrient requirements, and rounding requirements for nutrient labels. Manufacturers will need to comply by replacing the old label with the new label by July 26, 2018. Manufacturers with less than $10 million in annual food sales will have until July 27, 2019. More information can be found online.

Retail Giant HEB Promotes Alaska Cod During Lent

ASMI partnered with HEB, a 250 store chain in Texas, to promote Alaska cod during Lent 2017. HEB executed over 350 in-store demos via their Fresh Cart/Showtime demo staff.  Swap Meat and Feed Your Fitness recipes were handed out at each event. Events took place in Austin, Houston and San Antonio.

ASMI Exhibit at Seafood Expo Global in Brussels, Belgium
ASMI exhibited at the Seafood Expo Global in Brussels, Belgium April 25-27. Fifteen Alaska companies co-exhibited with ASMI at the show, taking booths and tables in the Alaska pavilion. At least ten more Alaska companies used the ASMI booth.  ASMI once again brought the German food truck to the show to provide catering facilities, and the food truck was the site of a USA Seafood Reception, co-sponsored by the Foreign Agricultural Service in The Hague, American Indian Foods, and Food Export Northeast. Alaska Department of Commerce, Community and Economic Development Commissioner Chris Hladick was on hand to cut the ribbon at the opening ceremony, along with Steven Reviczky, the Commissioner of Agriculture for the State of Connecticut.

 
Alaska Seafood Promoted During Annual German Carnival Celebration
As Germans were celebrating the famous annual Carnival celebration in recent months, the ASMI Germany team used this festival as an opportunity to increase visitors to their Facebook page by featuring the Alaska Seafood Bear dressed in his finest party attire. ASMI also advertised consumer raffles during this popular time to boost online traffic and raise awareness of wild, natural, and sustainable Alaska Seafood.
ASMI Attends Partnership For A Healthier America Summit
ASMI attended this summit which featured speakers such as Former First Lady Michelle Obama and President Bill Clinton. The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis.
 
ASMI Board of Directors and ASMI Customer Advisory Panel Meeting May 8-9th 
ASMI Board of Directors met in Juneau Monday, May 8 to review and approve FY18 ASMI program budgets. On Tuesday, May 9 the ASMI Customer Advisory Panel (CAP) met in Juneau to share their industry insights and expertise with the ASMI board and staff. CAP members consist of domestic and international seafood experts in various fields such as foodservice, retail and processing. Agenda and materials from both meetings may be found online here.

 
New Fishermen Profiles Added to ASMI Website
Two new fisherman profiles were added to the ASMI consumer website: Chip Treinen fishes for herring and salmon across Alaska, and Carley Moller, based in Juneau, fishes for salmon, Dungeness crab and spot prawns. Both profiles and more may be found here
ASMI China Hosts Two Booths at Asia's Leading Food and Hospitality Tradeshow
ASMI China hosted two booths under the US Pavillion at HOFEX, Asia’s leading food and hospitality tradeshow, in Hong Kong. A diverse selection of Alaska seafood including three species of salmon, three varieties of crab, halibut, black cod, Pacific cod, salmon roe and sea cucumber were showcased. 
 
Alaska snow crab and roe products from pollock, salmon, and herring were provided for sampling, along with Alaska seafood POS materials and brochures for the visitors. Besides the seafood traders from mainland China and the Hong Kong region, there were many visitors from Southeast Asia and other countries seeking information about Alaska seafood at the ASMI booth. Attendees included importers, distributors, retailers, chefs and purchasing managers from hotels and restaurants.
Sysco Corporation Offers Alaska Seafood Products to Customers during North American Lenten Promotion
ASMI partner Sysco Corporation featured Alaska Seafood products during a North America seafood promotion during Len. Direct to customer e-mail blasts offered links to product information and recipes as well as the ASMI website. 10,000 Sysco marketing associates from 98 operating divisions were available to transmit orders and answer customer inquiries during the promotional period.
White Castle Uses Social Media to Attract Customers Toward Fish Sliders and Nibblers Made with Alaska Pollock
ASMI foodservice partner White Castle extended their fish promotion beyond the Lenten season with social media targeted to millennials.  The Twitter, Instagram and Facebook posts featured White Castle’s Fish Slider and Fish Nibblers, both made with Alaska pollock.  The ASMI logo and Alaska pollock were featured in the posts.
 
Fish City Grill Features Alaska Halibut for Mother's Day
Fish City Grill & Half Shells, based in Dallas, Texas is a hot new fast casual regional fish market restaurant chain with units in Texas, Oklahoma, Arkansas and Florida.  Throughout the year they feature Alaska snow crab, Alaska salmon and especially for Mother’s Day, wild Alaska halibut.  The Alaska Seafood logo is featured on menu boards, takeout menus, table tents as well as email blasts and Facebook posts.
Performance Foodservice Developed Private Label using Alaska Pollock under "Empire's Treasure" Brand
Performance Foodservice developed a private label of Alaska Pollock Cornmeal Breaded Portions & Tenders under the "Empire's Treasure" brand. The product was offered to 4,293 foodservice operators through 34 PFS divisions during a ten week promotion this spring.
 
Oven Roasted Alaska Cod Gremolata, The Daily Meal Recipe Of The Day, May 11, 2017

The Fish On My Plate, PBS Frontline, April 25, 217

Quick Dinner: Brown Sugar Baked Salmon And Vegetables, Food Republic, May 11, 2017

Alaska Salmon Poke, The Daily Meal, April 21, 2017

Fish Tales, Alaska Airlines Beyond Magazine, May 2017

Counting Salmon To Make Salmon Count, National Fisherman Magazine, May 2017



 
Retail Dietitian Symposium, June 3-5, Anaheim, CA 

International Dairy Deli Bakery Association, June 4-6, Anaheim, CA

Alaska Herring Week, June 19-25, Seattle, WA
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