Newsletter Home     Industry Bite     Wild Watch     Featured Articles     Featured Recipe     Order Materials No Shortage of Wild Salmon in Alaska Retailers nationwide are gearing up for Alaska's summer salmon season and so are the fishermen and women of Alaska. Millions of wild Alaska salmon will be harvested this summer, from mid- May through October, with each of the five Pacific salmon species in abundance. Additionally, troll-caught wild Alaska king salmon are harvested all year, and may be found fresh in high quality markets nationwide. Alaska's harvest represents 90-95% of the wild-caught salmon harvested in North America. Recent news coverage of depleted salmon runs in California may have left retailers and consumers thinking that all wild-caught salmon in North America are at risk. However, Alaska's successful fisheries management practices allow wild and sustainable Alaska salmon runs to return healthy and abundant, year after year. In 2007, the commercial harvest in Alaska exceeded 212 million fish-the fourth largest salmon harvest on record. Wild Alaska salmon is highly prized by consumers who prefer wild, natural and sustainable seafood due to its superior quality, taste and texture. With Alaska's summer salmon season nearly upon us, it is important for retailers to have the tools to educate customers about sustainable Alaska seafood products. ASMI offers a family of sustainability materials explaining Alaska's long-held dedication to sustainability. Consumer concern for the ocean ecosystem is growing, and with it preference for sustainable seafood. These new materials, including the Sustainability Brochure, the Standards Comparison Fact Sheet, and the Alaska Seafood Pocket Guide will allow retailers to provide accurate and detailed information to help consumers make better informed seafood purchases. Alaska Seafood Announces New Materials for Retail! ASMI is proud to announce several new releases, which are sure to be summer blockbusters! The new Alaska Seafood Species Quick Reference Guide is a handy new pocket-sized resource for use at retail seafood counters. Spiral bound, waterproof, and with convenient tabs for instant access to quick facts, the Quick Reference Guide easily fits inside a breast pocket or apron. Included in this compact tool is information on sustainable fisheries management and harvesting, product specifications, flavor and texture profiles, nutrition facts, preparation tips and descriptions of basic cooking methods. It is designed to be a handy tool for daily reference, so you can quickly and easily provide answers to your customers' questions. Another new release is the Grilling Recipes and Tips leaflet, which features tips for grilling and planking Alaska fish and shellfish. Also included are recipes for flavorful rubs, marinades and gourmet compound butters for drizzling atop Alaska salmon, whitefish varieties and shellfish species. Wrapping up the list of new materials are revised versions of the Dungeness and Snow Crab brochures, updated with new recipes such as the elegant Crab Española - created by Mary Edwards, the Grand Prize winner of the "Frozen to Fabulous" recipe contest. For more information or to order any of the new materials offered by Alaska Seafood, please contact us at retail@alaskaseafood.org or 800-806-2497.