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"On-Pack Labels Drive Sales in Meat Case"

"Recipe labels placed on packs of meat help educate consumers and drive increased sales in the self-service meat case, according to a study funded by the National Pork Board, Yerecic Label, the Cattlemen's Beef Board and the National Cattlemen's Beef Association."

It was noted by Karen Boillot, Director of Retail Marketing at the National Pork Board, "Consumers like these new labels and we know that sales also increased across the total category when on-pack labels were used."

If it works in the self-service meat case then it can work in the self-service and frozen seafood cases.

Click here to check out Alaska Seafood on-pack labels.
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