Newsletter Home     Industry Bite     Wild Watch     Featured Articles     Recipe of the Month     Order Materials Canned and Pouched Salmon You Would Be Healthier Too If You Swam Thousands Of Miles A Year Hispanic Markets As mentioned in August's E-Newsletter, this January ASMI will launch a 3-week radio advertising campaign targeting Hispanic consumers in eight markets: Chicago, Dallas, Houston, Miami, Phoenix, San Antonio, San Francisco and San Jose. To support the effort in-store, ASMI will advertise in MAGAzine, a national Hispanic trade magazine, to increase awareness among the Hispanic grocery managers and independent retailers, to encourage increased shelf space, and to facilitate broker sell-in. The ad will run in MAGAzine's October, November, February, March, May and June issues. Traditional Canned and Pouched Salmon Markets Look for ASMI's national Alaska Canned and Pouched Salmon insert in the December and January issues of Cooking Light magazine and in the January issue of Southern Living (South Atlantic and mid-Atlantic regions). The insert encourages consumers to choose Alaska Canned Salmon because of its health benefits, versatility, and ease of preparation. It also includes the following delicious recipes: Mediterranean Salad with Alaska Salmon, Alaska Salmon and Chipotle Wrap and Barbecued Alaska Salmon Pizzette. Click here to check out the ad and see the recipes! Sophie Simone Endorses Alaska Canned and Pouched Salmon in a Hispanic Multi-Use Video Sophie Simone, sports newscaster and ex-professional tennis player, endorses Wild Alaska Canned and Pouched Salmon in a two-minute, multipurpose video designed to increase awareness of shelf-stable Alaska Salmon among Hispanics. It also serves as a way to acquaint Hispanics with the pure and natural environment of Alaska and the natural health benefits of shelf-stable Alaska Salmon. The video is designed for displaying at retail point-of-sale and for PR purposes. It is an effective way to communicate to the Hispanic consumer and provides a detailed overview of shelf-stable Alaska Salmon. To order a copy of the Sophie Simone video (DVD or CD-Rom format) please contact Karl Uri at the Alaska Seafood Marketing Institute: 1-800-806-2497. Cod & Pollock Alaska has Always Been Rich in Natural Resources As mentioned in the September E-Newsletter, look for an Alaska Cod & Pollock advertisement on a national level in the November, December and March issues of Cooking Light magazine. The ad emphasizes the delicious flavor and versatility of Alaska Cod & Pollock, urging consumers to "Ask for Alaska" from their favorite seafood supplier. Merchandising tip: Display Cooking Light at the seafood case opened up to the ad. Ocean - Caught Wild Alaska Crab A Natural Treasure for the Holidays The Alaska Seafood Marketing Institute is encouraging consumers to ask for Wild Alaska Crab this holiday season. A national two-page ad/advertorial highlighting Alaska Crab's dazzling presentation and sweet succulent flavor is running this December in Bon Appetit magazine. Take advantage of increased consumer awareness by promoting Wild Alaska Crab this holiday season. Click here to view available Alaska Crab promotional materials and to see a copy of the ad.