Newsletter Home     Industry Bite     Wild Watch     Featured Articles     Recipe of the Month     Order Materials The Alaska Seafood "Frozen to Fabulous" Recipe Contest has Launched Line up your promotions now... The Alaska Seafood Marketing Institute (ASMI) has launched the national "Frozen to Fabulous" Recipe Contest, which runs March 1 through April 15. Consumers are invited to submit original, creative recipes featuring frozen Wild Alaska Seafood using "COOK IT FROZEN!" techniques. The grand prize winner will receive a choice of $5,000 in cash or a seven-day Culinary Cruise to Alaska. Three second place winners will receive $500 each and ten third place winners will receive $100 each. The contest is promoted via two page advertisements in Cooking Light and Coastal Living magazines, and on the "COOK IT FROZEN!" website: www.COOKITFROZEN.com. Retailers are encouraged to line up their promotions to coincide with increased consumer interest in Alaska Seafood. A brand toolkit has been developed for retailers that includes print-ready drop in ads, basic "COOK IT FROZEN!" techniques, fun facts about the State of Alaska, information on sustainability and the Marine Stewardship Council (MSC) certification. Click Here to Check out the Brand Toolkit »»» For additional information on the recipe contest please contact the Alaska Seafood Marketing Institute at 1-800-806-2497. Online Alaska Halibut Cutting Brochure The "Alaska Halibut Cutting Brochure" is now available on ASMI's website. This online brochure features a step-by-step picture guide to steaking and fletching Alaska Halibut. It also includes information on proper thawing and preparation techniques as well as a photographic guide of traditional forms of halibut steaks. Click Here to Check out the Online Alaska Halibut Cutting Brochure »»» ASMI Retail Exhibits at the World Ethnic Market Trade Show in Anaheim, CA With the Hispanic population in mind, ASMI will exhibit at the World Ethnic Market trade show, which incorporates the kosher, halal and ethnic food shows under one roof. The show, scheduled March 23-24 at the Anaheim, California Convention Center, will be co-located with New Hope Natural Media's Natural Products Expo West. ASMI's booth number is 5301. Given the growing Hispanic population (it is estimated Hispanics will make up 15 percent of the U.S. population by the year 2020) and their familiarity with fish and shellfish, the World Ethnic Market trade show is the perfect venue to expose Alaska Seafood to a wide range of specialty food buyers. Alaska Seafood is a natural fit for the Hispanic diet. A New York Sea Grant-sponsored study, where Cornell researchers looked at "some of the beliefs and preferences about fish and shellfish that exist within the Hispanic population of metropolitan New York," found, "two-thirds of the survey respondents reported that seafood was part of their country's or family's traditional diet." Additionally, "ninety-two percent of the respondents consider fish good for their family's health, and between 91 and 94 percent agreed that fish is nutritious and a good source of protein." The study also noted that "home" is the most common place for Hispanics to consume seafood (as opposed to restaurants). Additional survey findings of interest:   • "Hispanic consumers said that the amount of in-store demonstrations, recipes and samples offered      in fish stores was less satisfactory."   • "Hispanic consumers frequently reported that they were positively influenced by the taste of      seafood products."   • "Forty-eight percent of those surveyed also noted that species names were not given in Spanish      often enough." Contact the Alaska Seafood Marketing Institute at 1-800-806-2497 for Hispanic marketing materials and for a list of Alaska Seafood species names in Spanish. Alaska Whitefish Buyer's Guide The "Alaska Whitefish Buyer's Guide" is an excellent resource for retailers looking to offer their customers any of the delicious, flaky, and mild Alaska whitefish varieties. The term "whitefish" is synonymous with "groundfish" and encompasses Alaska Pollock, Cod, Black Cod, Halibut and five species of Sole, each harvested sustainably from the Bering Sea and Gulf of Alaska. The guide features general information on Alaska whitefish, including availability, harvesting methods and fisheries management practices as well as the various product forms, packaging, style and weight of each product by species. In addition, specific terminology is explained in the guide and a nutrition information chart is provided. To View the Online Whitefish Buyers Guide, Click Here!  »»»