Newsletter Home     Industry Bite     Wild Watch     Featured Articles     Recipe of the Month     Order Materials "Frozen To Fabulous" Alaska Seafood Marketing Institute Invites Consumers to Enter the COOK IT FROZEN!™ 2006 Recipe Contest To Win $5,000 or Seven-Day Culinary Cruise The Alaska Seafood Marketing Institute (ASMI) has just announced that the national COOK IT FROZEN!™ "Frozen to Fabulous" Recipe Contest is set to begin March 1 and run through April 15. Consumers are invited to submit original, creative recipes featuring frozen Wild Alaska Seafood that includes Salmon, Halibut, Cod, Sole/Flounder, Pollock, Crab (King, Snow and Dungeness) using COOK IT FROZEN!™ techniques. The grand prize winner will receive a choice of $5,000 in cash or a Seven-Day Culinary Cruise to Alaska. Three second place winners will receive $500 each; and ten third place winners will receive $100 each. Click Here to Read the Full Article »»» "Wild Alaska Seafood, Hiving at Home with The Haute New Comfort Food" Alaska Seafood Marketing Institute and The Herbfarm's Jerry Traunfeld Team Up to Keep Winter Menus Special, Cozy and Delicious all Winter Long! Alaska Seafood Marketing Institute (ASMI) and The Herbfarm's award-winning chef Jerry Traunfeld have collaborated to create Wild Alaska Seafood recipes to help make winter menus that interest, nourish, satisfy and entertain. Winter is a season when Americans settle into cooking at home for family and small groups of friends. After the big, gala parties of the holidays, entertaining takes on the form of "hiving" in homes across the nation. In these recipes, Chef Traunfeld provides easy to follow, make-ahead recipes written in a format that allows for quick finish and assembly just before your guests arrive. The elegance of Wild Alaska Seafood belies the ease of Traunfeld's recipes. Click Here to Read the Full Article »»» Alaska Seafood Advertises in SheKnows Diet and Fitness and SheKnows Cooking Smart Magazines ASMI's "So Wild it Practically Flips Over on It's Own" ad is featured in the January issue of Diet and Fitness and the February issue of Cooking Smart. The ad stresses the unbeatable taste of Wild Alaska Salmon and the number of simple recipes that Wild Alaska Salmon compliments. In Diet and Fitness, the "So Wild" ad falls next to an article entitled "The Dining Detective," which informs readers of the health benefits of eating fish. ASMI originally developed the "So Wild" ad in 2005 as part of a series of ads aiming to increase consumer brand preference and demand for Alaska Seafood. The ad running in Diet and Fitness and Cooking Smart is an updated version of the original but it still seeks the same target audience, 35 to 54 year-old, health and environmentally conscious women who enjoy cooking at home. "Catch of the Day" Promotion Features Two Great "Catches Alaska Salmon & Alaskan Beer!" The Alaska Seafood Marketing Institute (ASMI) partnered with the Alaskan Brewing Company to offer consumers in nine states (AK, WA, OR, CA, NV, AZ, ID, MT, WY) the opportunity to land a "catch of the day" April through June. While the bear featured in the ad must make the tough choice between Alaska Salmon and Alaskan Beer, consumers can pick up both with a $5 mail-in rebate on any Alaska Seafood, fresh or frozen Alaska Salmon, Halibut, Cod, Pollock, Sole or Crab (King, Snow, or Dungeness), purchases totaling $20 or more with the purchase of a six-pack of Alaskan Beer. An instant-redeemable coupon for a Nantucket Rub and a mail-in purchase of Alaskan Cedar Planks will also be part of the promotion, ensuring customers are ready for summer grilling. The promotion is also a catch for retailers. Numerous eye-catching point-of-sale materials have been developed including: a 3D Waterfall display, a salmon cutout, casecards, stacker signs and tear off coupons. Click Here to Check Out the POS! ASMI Teams Up with Robert Mondavi, CARAPELLI® Olive Oil and McCormick Gourmet Collection® Herbs & Spices for the "Art of the Skewer, Flavors of the Caribbean" Promotion ASMI, in conjunction with Robert Mondavi, CARAPELLI® Olive Oil and McCormick Gourmet Collection® Herbs & Spices, looks forward to releasing five new standout summer grilling recipes. The "Art of the Skewer, Flavors of the Caribbean" promotion will run June-September, revealing five new Alaska Seafood kabob recipes:   • Caribbean Jerk Alaska Salmon and Spiked Pineapple Skewers   • Ginger-Basted Alaska Scallop and Prawn Skewers   • Tropical Alaska Halibut Skewers with Mango Mojito Salsa   • Grilled Alaska Cod, Yams and Plantain Skewers with a Spicy Coconut Sauce   • Lime-Buttered Grilled Alaska Crab with Trinidad Salad These recipes bring together the excellence that Alaska Seafood, Robert Mondavi, CARAPELLI® and McCormick are prized for. The summer promotion will include in-store displays of Robert Mondavi wines with colorful POS including: case cards and bottle-necker coupons worth up to a $4.00 in value. In addition, recipe leaflets will be distributed during chef demonstrations featuring Alaska Salmon and Whitefish varieties in select retail locations across the country. Look for further updates on this exciting promotion in coming E-newsletters. International Boston Seafood Show Visit the Alaska Seafood Marketing Institute (ASMI) at the International Boston Seafood Show, March 12-14, 2006, in booth 528! Retailers: Drop by the ASMI booth to checkout the new point-of-sale materials and discuss how ASMI can support you in your sales efforts of Alaska Seafood. Please contact Mark Jones to set up an appointment with the Retail team at: mjones@alaskaseafood.org.