Newsletter Home     Industry Bite     Wild Watch     Featured Articles     Featured Recipe     Order Materials Nutrition Is In! ASMI's Newest Retail Support Materials Are In-Stock and In-Style The Alaska Seafood Marketing Institute (ASMI) recently released new retail seafood support materials: the Omega-3 Seafood In-Ice Sign Topper and the Alaska Seafood Nutrition Information Wallet Card. With the health and wellness movement in full swing, these two new tools are here just in time to aid retailers in meeting the demand for nutrition and health information at the seafood counter. The Omega-3 Seafood In-Ice Sign Topper lets your customers know that Alaska Seafood is healthy and nutritious. Simply attach the brightly colored fish-shaped sign that reads 'excellent source of omega-3s' to an in-ice sign next to a selection of Alaska Seafood. Additionally, the portable Alaska Seafood Nutrition Information Wallet Card highlights nutrition information for wild and sustainable Alaska salmon, whitefish, shellfish and canned salmon. Consumers can look to the card for a breakdown of calories, protein, fat, sodium, cholesterol and omega-3s. From the wallet card, to the new in-ice sign toppers, to nutrition brochures by experts such as Dr. Joyce Nettleton, ASMI has a complete stock of instructional, as well as eye-catching, point-of-sale materials available. Get Ready - The COOK IT FROZEN!™ Season is Quickly Approaching The frozen market is beginning to heat up and now is the time to stock up on everything you need to merchandise frozen product. ASMI's COOK IT FROZEN!™ techniques make it easy and convenient for consumers to prepare frozen wild Alaska Seafood without thawing. Skipping the thawing process takes the planning out of mealtime and makes frozen Alaska Seafood a pantry item that can be on hand and readily available for quick, healthy and delicious meals. COOK IT FROZEN!™ point-of-sale materials range from recipe leaflets, tear pads, bookmarks, posters, floor decals, static clings, employee buttons and instructions on how to conduct an in-store demo. When your customers learn how easy and fast it is to cook frozen seafood, they will come back to the counter year-round. ASMI Releases Four New Recipe Leaflets - with More on the Way! Four new taste-tempting recipe leaflets are available for ordering now. These colorful new leaflets are packed with ten quick and easy recipes and feature full-color photos. Your customers will be delighted to find so many useful recipes in a conveniently sized leaflet, right at the seafood counter. The set of new leaflets include Alaska Salmon, Canned Salmon, Halibut and Cod & Pollock - with a wide range of delicious recipes such as Alaska Halibut with Tangy Fruit Salsa, Pan-Roasted Alaska Salmon with Champagne-Caper Vinaigrette, and Alaska Cod Veronique. And be sure to watch for our new Grilling Tips and Recipes leaflet, coming soon! For more information on available recipe leaflets, nutrition materials, and COOK IT FROZEN!™ point-of-sale materials, please contact Karl Uri with the Alaska Seafood Marketing Institute at 1-800-806-2497, or visit www.alaskaseafood.org.