Newsletter Home     Industry Bite     Wild Watch     Featured Articles     Recipe of the Month     Order Materials New Consumer Print Ad Campaign Features Seven of Today's Top Chefs The Alaska Seafood Marketing Institute (ASMI) builds consumer preference for wild Alaska Seafood by showcasing seven prominent chefs who are "putting wild Alaska Seafood on their lists." Chefs Laurent Tourondel, Bob Tam, Govind Armstrong, Rick Bayless, Eric Ripert, Maria Hines and Christine Keff star in the cleverly designed ad insert that functions like an advent calendar, revealing a different chef and his/her favorite Alaska Seafood dish. Consumers are encouraged to "Ask for Alaska" when purchasing or ordering seafood and are directed to www.alaskaseafood.org to download the recipes and learn more about each of the chefs participating in the campaign. Alaska Seafood has many virtues, including its delicious flavor, the pristine environment it comes from and Alaska's commitment to managing the resource for sustainability. These unique attributes don't go unnoticed; in fact, they are why these chefs support Alaska Seafood. Chef Eric Ripert states," I choose Alaskan Seafood because it is wild, sustainable and delicious." Chef Rick Bayless concurs adding, "I really respect the sustainable fishing practices that the Alaska Seafood industry employs. The result is better quality fish and a better quality environment." The ad campaign will run regionally in Bon Appétit, Cooking Light and Sunset in the August and September issues and again in February in Bon Appétit only. Visit www.alaskaseafood.org to learn more about the featured chefs and wild Alaska Seafood. Check out the Recipes of the Month section for the recipes from all seven chefs!