ASMI Partners with SASSA SUSHI RESTAURANT TO BOOST SALES OF ALASKA SOCKEYE SALMON
Using MAP funding, ASMI partnered with the Japanese restaurant Sassá Sushi to promote and boost sales of Alaska wild sockeye salmon exported into the country by two small/medium Alaska and Washington based enterprises. For an MAP investment of $3,300, ASMI Brazil partnered with the restaurant to promote the new menu featuring the ASMI logo which will be in place at least a year. Sassá Sushi sources an average of 300 kg per month of Alaska sockeye salmon. During the first nine months of promotion, October 2015 to June 2016, the restaurant reported purchasing of over 2.7 tons of Alaska sockeye salmon and sales of $85,165, giving the promotion a return on investment (ROI) of 2,580%.
MAP FUNDS BOOST SALES OF FRESH ALASKA SALMON IN ITALY
July through September 2015, the Alaska Seafood Marketing Institute (ASMI) used MAP funds to increase the sales of three species of fresh Alaska salmon at 133 Gruppo Pam stores in Italy. ASMI contributed $31,997 to the promotion, including $11,212 in MAP funds and $20,785 of matching funds. Gruppo Pam stores matched the ASMI contribution, providing billboards in store windows, posters for seafood departments and the cost of trip for two to Alaska as part of a contest to promote Alaska seafood. During the promotion 16,125 kg of Alaska salmon was sold, for a value of $573,821, providing a 1,748 % return on investment (ROI) for ASMI and a 5,109 % ROI for MAP funds invested.
MAP Funds Assist Alaska Seafood Sales at the Conxemar Trade Show
October 5-7, 2015, the Alaska Seafood Marketing Institute (ASMI) used MAP funds to attend the CONXEMAR trade show in Vigo, Spain. The CONXEMAR show is the largest frozen food show in Europe and the second largest show ASMI attends in Europe. It targets the Spanish and Portuguese trade primarily, both important markets for ASMI. ASMI spent $57,000 MAP money and roughly $14,000 in matching funds for a total investment of about $71,000 for booth space and other services at the show. Five small and medium Alaska and Washington-based seafood companies worked out of the ASMI pavilion at the show, met with 220 buyers and recorded $21 million in onsite sales, providing a 29,477% return on investment for the activity.
EMP FUNDS HELP OPEN SOUTHEAST ASIA MARKET FOR ALASKA SEAFOOD
February 18- 28, 2016, the Alaska Seafood Marketing Institute (ASMI) used EMP funds to bring eight Alaska seafood industry experts to Indonesia, Thailand and Vietnam to introduce these markets to Alaska seafood. In each country the group held one on one business consultations, met with FAS, held Alaska seafood seminars and undertook a total of eight retail and plant tours. ASMI spent $51,000 in EMP funds and contributed $61,052 in cash match and $32,192 in-kind match for a total industry match of $93,244. More than one-hundred trade members in Southeast Asia were educated about Alaska seafood and within the first ninety days following the missing there have been $760,000 in Alaska seafood sales as a result. In addition, test shipments have been sent and more sales are anticipated.