 Alaska Seafood Newsbrief ASMI E-Newsletter for the Alaska Seafood Industry
October 31 , 2005
In this issue:
Message from the Executive Director Greetings. If you are in Seattle this week and interested in what ASMI marketing programs have been accomplishing, please join members of ASMI committees and our Board of Directors for public briefing sessions beginning at 8:00 am on Wednesday, November 2 at the Downtown Seattle Hilton. This kicks off a three day public session that includes presentations from the marketing programs, a report from the Seafood Market Information Service on current markets for our products, committee meetings, and on November 4 a meeting of the Board. For those interested parties who can't make the meeting, let us know and we will send you a CD of the presentations, which will at least cover the highlights. I've included the agenda here, for your information. We are working to achieve the greatest alignment possible between our marketing efforts and those of Alaska's seafood producers, and part of that process is to give you the opportunity to see and hear what we are doing. All the best, Ray Riutta |
New Tools for Cultivating U.S. Hispanic Market Although Alaska canned salmon has been the focus of explorations of the US Hispanic market, there is interest in many Alaska seafood products. A new bilingual brochure now in production will introduce all species of Alaska Seafood. ASMI's exploration of the U.S. Hispanic market began with introducing Alaska canned salmon to consumers, and includes special events connected to holidays and cultural celebrations important in the Latino community. Last spring, these events included celebrations of Cinco de Mayo (May 5th). This fall, in addition to participating in Comida Latina, a food trade show held Oct. 9-10 in Los Angeles, ASMI got a new edge in the market by promoting Alaska Seafood at three popular cultural events held in the Southwest to celebrate Mexican Independence Day. The Phoenix event Sept. 16 drew 15,000; Houston event Oct. 2 drew 35,000; Dallas event Oct. 9 drew 38,000. |
New Consumer Research Completed ASMI has released findings of recent consumer research on consumer attitudes and behaviors relating to Alaska Seafood. The research focused on the away from home consumption habits of people who frequent casual and quick service restaurant chains. |
Nurturing Relationships with Key Foodservice Decision-makers Alaska Seafood was served at the opening night dinner for more than 200 restaurant chain executives at an event which ASMI helped to sponsor: the Marketing Executives Group Fall Conference, held October 14-16 in Phoenix. The organization has been very beneficial in establishing relationships and developing promotions with restaurant chains. |
Meat & Seafood Mag Turns Spotlight on Cook It Frozen The Cook It Frozen technique and website developed by ASMI are prominently featured in the October 2005 issue of Meat & Seafood Merchandising Magazine. The frozen seafood category at retail has been enjoying galloping growth. |
Get an International Perspective The ASMI overseas marketing representatives will be contributing their perspective at the meetings in Seattle Nov. 2-4. The reps based in Japan, China, and the European Union will make presentations at the meeting about market conditions and promotional activities in their regions. New Design for ASMI's Western Europe Website Japan China |
Southern Women's Show in Orlando This Southern Women's Show in Orlando October 13- 16 drew over 30,000; ASMI offered thousands of samples of Wild Alaska Canned Salmon Chipotle Dip, as well as Bronzed Alaska Cod, Salmon, Halibut and Sole at its booth. Chef Mike and Chef Lisa of Chef's USA conducted Alaska Seafood cooking demonstrations on the Celebrity Food Stage. |
West Palm Beach Southern Women's Show Rescheduled West Palm Beach Southern Women's Show tentatively rescheduled for December 9-11, 2005, due to damage from Hurricane Wilma. ASMI will be promoting shelf stable salmon products, and educating consumers about how to prepare all species of Alaska Seafood using the Cook It Frozen method, as well as distributing recipes and offering tasting samples. Click here to track schedule info for this show. |
Alaska Salmon, Seafood Industry in Spotlight on Alaska Airlines flights If your flying aboard Alaska Airlines in November, you'll notice the in-flight magazine celebrates the Alaska seafood industry and Alaska salmon in particular. (Alaska Airlines rolled out its new jet adorned with a realistic Alaska Salmon at the beginning of October.) Two ads, one an Alaska Seafood ad and one celebrating the seafood producing regions of Alaska appear in the issue. |
ASMI Directory of Alaska Seafood Suppliers: 2006 edition updates sought All companies on the State of Alaska's "intent to operate" list and not already included in the directory were mailed an invitation to be listed, together with an application, in October. All Alaska seafood suppliers are welcome to be listed free of charge. If you did not receive an application you can click here to download it. |
Regional Marketing Update Congratulations to Southeast Alaska Rainforest WILD, approved by the State of Alaska as the RSDA (Regional Seafood Development Association) for Southeast and Yakutat. This brings to a total of three the number of RSDAs approved by the state under the provisions of legislation passed in Alaska last year. The RSDA for the Prince William Sound region is the Copper River/Prince William Sound Marketing Association, and the RSDA for the Bristol Bay region is Bristol Bay Regional Seafood Development Association. Seafood producing regions of Alaska were highlighted in an advertisement appearing in the November Alaska Airlines in-flight magazine. |
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phone: 1-800-478-2903
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