 Alaska Seafood Newsbrief ASMI E-Newsletter for the Alaska Seafood Industry
October 7 , 2005
In this issue:
Message from the Executive Director Welcome to the first edition of Newsbrief, the ASMI e-newsletter for people in the Alaska seafood industry. This e-newsletter is part of our effort to better align and communicate with our industry. Keeping you better informed is one of the tasks the new ASMI Board has given us. In these e-newsletters we will provide updates on ASMI activities and a heads up on our future plans. I intend to keep these short and informative, with links to detailed information if you want to know more. Why an e-newsletter? Simple: it is a quick and cheap way to keep you informed without incurring printing and mailing costs. I welcome your feedback on whether this type of communication is useful to you. I do not want to clutter up your inbox with stuff you don't want to read. If there are specific items you would like to see addressed please let us know and we will cover them. All the best, Ray Riutta |
ASMI Seafood Market Information Service Does your operation need the latest economic data on markets for Alaska's key commercial seafood species? The ASMI Seafood Market Information Service (SMIS) is a data service provided to the Alaska seafood industry. It offers production and market data, trend tracking and analysis for Alaska's key seafood species. The scope of SMIS was recently expanded to cover whitefish varieties and shellfish in addition to salmon. ASMI contracts with McDowell Group, an economic research and consulting firm in Alaska, for this service. The SMIS includes the Seafood Market Bulletin, as well as in- season Alaska salmon price tracking. As of this month, the Seafood Market Bulletin will replace the Salmon Market Bulletin. It will be distributed electronically, rather than by U.S. mail. |
ASMI Fall Board and All Committees Meeting ASMI Fall Board and All Committees Meeting, Downtown Seattle Hilton
All meetings are open to the public. |
Upcoming Trade Shows with ASMI Participation
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Consumer Ad Campaign Ongoing ASMI's ongoing consumer advertising campaign to support sales of Alaska Seafood includes these fall placements in consumer magazines. (Some placements by geographic region.) To get a sense of the look and feel of the ads, click here: Consumer Ad Campaign Images Salmon
Cod & Pollock
King Crab
In addition to the consumer ad campaign placements listed above, ASMI is running a special ad in the Alaska Airlines in-flight magazine (Nov., Dec., Jan.) to coincide with the debut of Alaska Airlines' wild Alaska Salmon jet made possible through Alaska Fisheries Marketing Board. The ASMI ad includes an Alaska Salmon bookmark, with special emphasis on the Cook It Frozen cooking method. To see pictures of the Wild Alaska Salmon jet |
Ads Target Foodservice Professionals Black Cod
Cod & Pollock Fall placements in Nation's Restaurant News and Food Management will encourage use of wild seafood from Alaska, specifically cod and pollock, by foodservice operators. To get a sense of the look and feel of the ads, click here |
Seafood Technical Resources A number of ASMI Seafood Technical materials are available online. ASMI's Quality and Handling Training program is available on CD or online. It has training tracks for seafood harvesters, processing plant employees or tender operators Seafood Technical Resources & Online Training CD |
International Program New Hire The International Program hired Heidi Bundy as the new Marketing Specialist for Asia. |
Contact Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
phone: 1-800-478-2903
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