 Alaska Seafood Newsbrief ASMI E-Newsletter for the Alaska Seafood Industry
July 7, 2006
In this issue:
Message from the Executive Director Recently I attended the International Corporate Chefs Association (ICCA) summit in San Francisco. ASMI is a founding sponsor for this group made up of such corporations as ARAMARK, Denny's, Disneyland Resorts, McCormick & Schmick's, Olive Garden, P.F. Chang's China Bistro, Shoney's, Starwood Hotels and Resorts and many others. These corporate chefs drive seafood sales by placing Alaska products on their menus and this connection has helped influence their choices over the years. ASMI's foodservice director, Claudia Hogue, works closely with ICCA and its members to help them understand the benefits of menuing Alaska seafood and the draw it has for their customers. I was impressed by the overall high regard this group has for Alaska seafood and the great pride they take in developing quality menu items for their customers. This is a strong partnership that we will continue to leverage on behalf of the Alaska seafood industry. I would like to congratulate Chef Naomi Everett for winning the first Great Alaska Seafood Cook-Off. This was a first-rate event attended by Lieutenant Governor Loren Lehman who was there to award Naomi her prize. She will represent the state of Alaska at the Great American Seafood Cook-off in New Orleans in early August. We had five accomplished chefs from Juneau, Kodiak, Anchorage and Wasilla competing in this contest . . . the judges, from Washington, D.C., New Orleans and Napa Valley had a very difficult time selecting the winner. As the summer season gets into full swing, be sure to check out our website for new promotions and activities from ASMI that can help your sales team promote and sell our great Alaska seafood. See you over the next swell, Ray Riutta |
Sockeye Promotions in Japan ASMI's international program is working to reposition sockeye as a premier consumer product offering, beginning with fresh retail promotions this summer, and moving into frozen product in the fall and spring. Consumer public relations activities and point of sale materials (including more than 1.5 million Alaska origin identifiers designed for “on-pack” use) are aimed at enhancing the profile of Alaska sockeye. |
Mondavi Partnership: Art of the Skewer Alaska Seafood and Mondavi wines continue to enjoy a productive relationship, and this summer's grilling promotion involves two additional partners in a recipe collection exploring the flavors of the Caribbean: McCormick Spices and Carapelli Olive Oil. The promotion runs June through September. |
Great Alaska Seafood Cook-Off Winner Naomi Everett Chef Naomi Everett, of Settler's Bay Lodge in Wasilla, took top honors at the Great Alaska Seafood Cook-Off and will represent Alaska in the Great American Seafood Cook-Off in New Orleans next month. Her winning recipe included salmon, halibut and crab, and together with the recipes of the other competing chefs may be viewed here. |
Look Who's Putting Wild Alaska Seafood on Their Lists A new series of ads starring prominent chefs using wild Alaska Seafood will debut in Food Arts, Restaurant Business, and Nation's Restaurant News and then expand to consumer publications Bon Appetit, Cooking Light, and Sunset. The ad insert has little windows that can be opened, in the manner of an advent calendar, revealing the chef's photo and a signature Alaska seafood dish created by the chef. To see an electronic version of the ad and take in the recipes visit the ASMI homepage. Seafood species showcased are scallops, black cod, cod, sole, halibut, salmon and king crab. Participating are:
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Consumer Reports Story ASMI was interviewed extensively by Consumer Reports prior to the publication of a report on farmed salmon being labeled as wild in the U.S. Among its recommendations was one suggesting consumers consider purchasing wild salmon in the can. |
Exporters Invited to Trade Show in Spain Alaska Seafood industry members are invited to join ASMI at the 8th edition of the CONXEMAR trade show in Vigo, Spain, from October 3-5, 2006. CONXEMAR is Europe's fastest growing seafood trade show, and the only one dedicated 100% to frozen products. Contact ASMI toll free at 1-800-806-2497, or e-mail Maggie Beaton for information on costs of trade show booths and other details. |
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phone: 1-800-478-2903
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