 Alaska Seafood Newsbrief ASMI E-Newsletter for the Alaska Seafood Industry
April 7 , 2006
In this issue:
Message from the Executive Director Hello, all. The International Boston Seafood Show was full of opportunities for players in our industry to meet one another. A session held during the conference focused on expanding the market for salmon; it provided Alaska with the opportunity to educate the audience about sustainable management of Alaska seafood resources, particularly salmon, and it was a pleasure for me to deliver that message to this exceptional audience. The popularity of seafood from Alaska was clearly driving lots of buyers to the booths of ASMI and Alaska producers at the show, and an enthusiastic crowd gathered for 'Go Wild Alaska Style ,' a reception hosted by the State of Alaska, private processors and retailers, adjacent to the event. We continue to work closely with the Alaska State Legislature to fund ASMI's increment in the Governor's budget. Our Senate mark is very good and I am encouraged by the support for state funding we have received from industry members across the state. Be sure to check out the Seafood Market Bulletin March supplement on canned salmon (see link below). This supplement highlights changes in product form and marketing success that have improved the position of Alaska Salmon in the marketplace. This is a positive change from 2002 and reflects the combined efforts of the entire industry, the State of Alaska and ASMI to turn this market around. Our consumer advertising campaigns and promotional partnerships with retailers, foodservice distributors, and restaurant operators are aimed at keeping demand high. Our industry is working to become stronger, with companies making positive moves to increase their edge in the fiercely competitive global marketplace for seafood. Many fishermen are at Alaska's harbors getting their vessels prepared for upcoming commercial openings. The herring are spawning, and the king salmon are right behind them: this is proof positive that Spring has arrived, never mind the lingering snow. Sincerely, Ray Riutta |
Seafood Market Information Bulletin Supplement The March Supplement 2006 provides an update on canned salmon, using information from the Alaska Department of Revenue on production, product form, sales volume, and price. Sign up on the homepage of the ASMI website to receive an e-mail link to the Seafood Market Information Bulletin publications at the time they are posted on the web. |
New Wild Alaska Salmon Trim Guide A new tool designed for people in the business of selling wild Alaska salmon is available from ASMI. The new Wild Alaska Salmon Trim Guide shows trims A, B, C, D and E, and can be downloaded or printed from the web. |
Wild Alaska Seafood Graphics Make Splash . . . in Point of Sale Materials - Snappy graphics are propelling the popularity of Alaska Seafood in the latest point of sales series for retailers and consumers. The coordinated posters, recipe cards and in-ice signs support sales of wild Alaska seafood, salmon, crab, halibut, cod, and black cod. . . . at Trade Shows - The eye-catching designs are also used to decorate our booths at trade shows, most recently ComFish, International Association of Culinary Professionals, and the International Boston Seafood Show. |
Bilingual Health Brochure Series Now Available A new series of brochures for consumers about the health benefits of Alaska salmon is available in downloadable form via the internet, and also in printed form. The materials, authored by seafood nutrition expert Dr. Joyce Nettleton, present information in English and Spanish on the health benefits of seafood and seafood safety. |
SuperShowcase in Japan Last month's trade show introducing new products to the Japanese market offered an opportunity to showcase Alaska Seafood. Learn more about the show and see photos of the ASMI booth on the English version of ASMI's Japanese website. |
Radio Commercial Copy Contest April 7th is the day the winners will be announced in a commercial copywriting competition hosted by a popular radio station and co-sponsored by ASMI that drew 20,000 applications from professional and amateur copywriters - in Japan . . .more than 900 of them for wild and natural Alaska seafood. This is a creative new approach drawing interest in Alaska seafood. |
Just Around the Corner We hear there are still a few spots available in Oregon State University's Surimi Market Workshop and Surimi Technical School for surimi technicians/technologists, operators and marketers coming up in Astoria May 1 - 3 (contact jae.park@oregonstate.edu). To keep track of upcoming ASMI meetings and to track our participation in various events, you can always check the upcoming events calendar in the Seafood Industry section of our website. This month that includes Governor Murkowski's trade mission to Europe, the Nashville Southern Women's Show (complete with chef demonstrations for Cook It Frozen and canned/pouched salmon), and Alaska Seafood technical seminars in three cities in China. Fresh Crab Photos Exciting professional photographs of Alaska's commercial crab fishery are newly available to Alaska seafood industry members for use in promoting their products. Many of the new photos have just been posted on-line in ASMI's image library, in the portion of our website reserved for Alaska seafood industry members. "Catch Alaska" at Country Kitchen For the second year running, Country Kitchen restaurant chain is partnering with ASMI to promote Alaska Seafood during the Lenten season. The "Catch Alaska" menu items include Alaska Cod & Buttermilk Biscuit Breaded Shrimp Dinner, Wild Alaska Salmon Fillet, Alaska Cod Dinner, Alaska Cod Sandwich, Wild Alaska Salmon Burger or Alaskan Eggs Benedict. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
phone: 1-800-478-2903
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