 Alaska Seafood Newsbrief ASMI E-Newsletter for the Alaska Seafood Industry
March 10, 2006
In this issue:
Message from the Executive Director Hello again, Many of the ASMI domestic marketing staff are preparing for the Boston Seafood Show and for Comfish in Kodiak. In Juneau we are working to shepherd our budget through a Legislature that is focused on cutting the level of government spending, so the sledding is a bit rough right now. The International staff recently submitted our Unified Export Strategy to the US Department of Agriculture requesting funding for our overseas program next year. At our meeting several weeks ago, the ASMI Board, with the help of the various ASMI committee chairs, set the parameters for next year's marketing activities. These are ambitious and depend heavily on the outcome of our budget negotations with the state and the feds. Our plans for the domestic market include a cable TV component to build upon our last several years' Consumer Advertising program. With the step up to cable we will increase the reach to our target audience five fold. In the international markets we are requesting a sizeable increase to enable ASMI to step up its activity in Europe and China, and begin to develop an emerging markets strategy for Eastern Europe (Russia, Poland, Czech Republic). We have made good progress in our marketing and alignment efforts over the last few years and next fiscal year's budget (starts July 1) is intended to build on that momentum. Late last week I had the pleasure to address the board of United Fishermen of Alaska and update them on ASMI's budget situation. I am pleased to report that UFA has joined with our processing sector to strongly support the Governor's requested state funding for ASMI. After a few turbulent years it seems that the entire industry is coming together to support our marketing efforts and we, the ASMI staff, are very pleased with the support we are receiving from our industry. We are committed to delivering to you the best marketing programs possible. As long as our budget holds up through the legislative process we should be able to keep the momentum going in the year ahead. Come see us at Boston and/or Comfish. We will be at booth #528 in Boston and at #410 in Kodiak. I will update you later in the month when we get back from Boston and Kodiak. Ray |
New Interactive Calendar Posted! Alaska Seafood Industry Only! If you are a member of the Alaska seafood industry and have received your password to visit the industry-only portion of the ASMI website, please check out the brand new interactive calendar posted there, and get ahead of the curve on ASMI participation in trade and consumer advertising, tradeshows and conferences, and special promotional and marketing activities. |
Cook It Frozen Recipe Contest ASMI is publicizing a national recipe contest through magazine ads and a special website for the Cook It Frozen! Campaign. An Alaska cruise is the grand prize! You can check it out for yourself here: http://www.cookitfrozen.com/contest/ |
New Black Cod Recipe Brochure is available The new black cod recipe brochure is in stock. To further expand the growing interest among U.S. chefs in Alaska black cod, and support restaurateurs seeking new ways to incorporate the fish into their menus, a new recipe brochure is available. The inventive recipes in “Wild Alaska Black Cod” are created by leading chefs including Larent Tourondel of BLT Fish, who also stars in one of ASMI’s ads for black cod. |
If You Sell to Restaurants Read This New waitstaff tip cards for Black Cod, Crab, Cod & Pollock, and Scallops have been added to the resources available to you. Educational tip cards had previously been created for Salmon and Halibut to prepare waitstaff for boosting sales. The cards carry key Alaska brand messages specific to the species to help raise customer awareness. |
How to Avoid Mistakes with respect to HACCP This month we posted a new link to resources to help processors avoid common mistakes in HACCP. The series of supplements published by Alaska Sea Grant and written by Liz Brown a one-sheet format, handy for updating your team. The 2005 additions to the series cover hot smoked salmon, sanitation standard operating procedures, and government agencies. The link is to the Seafood Industry area of the website, in the “Technical and Quality Control” section. |
ASMI to Exhibit at Food and Drink Expo in U.K. The Food and Drink Expo takes place at the same time and general location as a number of other shows of interest to people in the food and beverage industry, and is expected to draw a large crowd again this year. Alaska Seafood will be showcased at the Expo March 19-22 in Birmingham, England. For more information visit the expo website. http://www.foodanddrinkexpo.co.uk/ |
Alaska Hero Going For Gold Joe Tompkins of Juneau is in Turin (Torino), Italy, competing in the 2006 Paralympic Winter Games. A devoted parent, avid golfer, and world-class alpine skier among the disabled, Joe distinguished himself in the U.S. Disabled Alpine National Championships last month (2nd in Downhill, 7th in Super G). Following competition in the World Cup, he is now at the pinnacle of this season's competitive action: the 2006 Paralympic Winter Games. Alaska Seafood Marketing Institute is proud to be among Joe's sponsors, and wishes him luck. Go for the Gold, Joe! Fans can watch many events via the internet on Paralympic TV. The schedule for Alpine skiing events is available through the website of the Extreme Edge Foundation; the link to the Paralympic TV is front and center. |
Contact Information ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
phone: 1-800-478-2903
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ |
|