Alaska Seafood Newsbrief

Message from the Executive Director

Greetings-

Alaska Seafood customers interested in sustainable fisheries may want to know that ASMI is moving forward with assessment of Alaskas model of fisheries management by Global Trust, Ltd. Alaska's commercial fisheries will be assessed for conformance to internationally recognized criteria for sustainable fisheries management established by the Food and Agriculture Organization of the United Nations. ASMI's intent is not to create a new eco-logo. This is an effort to provide third party assurance to our customers that all of Alaska's fisheries are sustainably managed. In this Newsbrief we offer a fact sheet on the topic.

An Alaska Seafood iPhone application is available free through Apple's "App Store" that supports ASMI's COOKITFROZEN!® campaign. Also in support of Alaska's frozen seafood sales, ASMI is offering a coupon offer good for a "$1.00 off" on Alaska Pollock or Alaska Cod.

Congratulations to Alaska Paralympian Joe Tompkins on his victory in the downhill ski event at the World Cup. ASMI is proud to be one of Joe's sponsors. Joe is a top athlete, headed for the 2010 Paralympics in Vancouver, B.C., and he is a powerful spokesperson and ambassador for Alaska Seafood. Go for the Gold, Joe!

Also in this issue, we include a link to an e-nnouncement of the upcoming Alaska seafood industry reception in Boston, Go Wild Alaska Style! Boston 2010. I'll be seeing many of you at the International Boston Seafood Show, where ASMI will be exhibiting Alaska Seafood and our latest new resources.

See you over the next swell,

Ray Riutta

ASMI has contracted with Global Trust to assess Alaska's fisheries management for conformance to internationally recognized principles for sustainability. Click here for fact sheet.

COOK IT FROZEN!® iPhone App

"Savor more than your precious time by cooking healthy AND delicious meals in minutes with Alaska Seafood's COOK IT FROZEN!® Techniques" opens the description of the "Time Savor" application available for iPhones at Apple's App Store. Users may share recipes, search recipes by seafood species or cooking technique, watch cooking videos, and even develop a grocery list using this application, available free of charge. Visit the ASMI homepage www.alaskaseafood.org or the COOK IT FROZEN! ® website www.cookitfrozen.com for links.

$1 Off Coupon for Alaska Cod and Alaska Pollock

At this time of year, which includes Lent, interest in Alaska whitefish varieties is particularly strong. ASMI is supporting that interest this year with a "$1 Off" coupon that can be downloaded by the shopper and is good toward purchases of Alaska Pollock and Alaska Cod. The coupon offer supports retail sales of these important whitefish varieties. Visit the ASMI homepage www.alaskaseafood.org or the COOK IT FROZEN! ® website www.cookitfrozen.com for links.

Paralympian Joe Tompkins Wins World Cup Events

Joe Tompkins, an Alaskan Paralympian monoskier, just showed the world he's going for the gold at the IPC Alpine Skiing World Cup Finals events in Aspen, Colorado. Tompkins took gold medals in two downhill ski events in two days. Skiing on his monoski, his downhill speeds are likely between 63 and 68 miles per hour. He plans to head to Vancouver to compete next week in the 2010 Paralympics. Athletes in the skiing events ski the courses used by competitors in the Winter Olympics. Joe Tompkins is sponsored in part by the Alaska Seafood Marketing Institute and is an ambassador for Alaska Seafood. Congratulations on your victories and good luck at the Paralympics, Joe! Click here to see photos of Joe and an article from the Juneau Empire.

Go Wild Alaska Style! Boston 2010

The Alaska seafood industry will host a reception on Monday, March 15, for the Alaska seafood industry and its valued customers. Tickets are required for the event, and are almost entirely spoken for. The reception is hosted by the Alaska seafood industry and supporting industries through the participation of ASMI and the following companies -

Platinum Sponsors:

• Icicle Seafoods
• Trident Seafoods

Gold Sponsors:

• American Seafoods Group
• Ocean Beauty Seafoods
• Peter Pan Seafoods

Silver Sponsors:

• Alaska Brewing Company
• Alaska Air Cargo
• Genuine Alaska Pollock Producers
• Kwik'pak
• Yardarm Knot

Many thanks to the generous sponsors of this event. Click here to see the e-nnouncement.