April 23 , 2009 Edition
Win Your Weight in Pollock: U.K. Fish and Chip Shop Promo
ASMI partners with the National Federation of Fish Fryers in the U.K. to promote genuine Alaska Pollock. Last year promotions focused on the top 500 fish and chip shops. Ultimately, a total of 8,500 shops were reached with key messages about Alaska Pollock.
Alaska Pollock exports to the United Kingdom saw a significant rise in volume and value between 2007 and 2008. According to the NMFS export data, exports nearly doubled in size, going from 256 MT in 2007 to 497 MT in 2008. However, the value of these exports climbed 142 percent, rising from $874,000 to over $2 million.