MENUING ALASKA WHITEFISH

Waitstaff Training

The last word in selling Alaska Seafood always belongs to your waitstaff. A staff familiar with Alaska's unique qualities is invaluable for increasing sales and creating repeat business.

• Your waitstaff should know what makes Alaska Whitefish preferable to whitefish from other sources.
• Waitstaff should be able to explain the unique, sometimes subtle differences between the various Alaska species, including flavor, color, texture and preparation techniques.
• A trained waitstaff will always be ready to answer any questions pertaining to Alaska Whitefish.
• Encourage your waitstaff to use descriptors. For example, "Try our delicious Alaska Cod, sautéed in lemon and herb butter" will stimulate more impulse sales than "Try our seafood special."
• Create incentive programs by awarding a gift certificate to the staff member who sells the most Alaska Seafood entrées or appetizers during an Alaska Seafood promotion.

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