Purpose

The Alaska Seafood Marketing Institute (ASMI) is the State of Alaska's official seafood marketing arm. It is a public corporation of the State of Alaska, funded by the Alaska seafood industry and federal grants. ASMI promotes Alaska Seafood throughout the U.S. and in 17 other countries. ASMI also provides education and training to the seafood industry in food safety and quality assurance practices.

Marketing Objectives

ASMI's marketing programs are designed to position Alaska Seafood as a delicious, healthy, center-of-the-plate meal selection. In order to achieve this, ASMI is divided into three distinct marketing sectors: foodservice, retail and export.

All three programs are designed to enhance the appeal and popularity of Alaska Seafood. The foodservice and retail programs focus their activities on the U.S., while the export program operates in the European Union, Australia, China, Japan and Taiwan.

Foodservice Program
The foodservice program works with major restaurant and hotel chains to develop promotions that keep customers coming back for more of their favorite Alaska Seafood entrees.

Retail Program
The retail program provides time-saving meal solutions to on-the-go consumers by arranging retail displays in thousands of supermarkets across the United States.

Export Program
The export program conducts elaborate promotions in retail stores and restaurants around the world, from the diverse seafood markets in Asia to those of the European Union.

ASMI Chef

Recently, ASMI hired Chef Peter D'Andrea as the new Executive Chef. His charge is to assist ASMI and its foodservice staff in developing programs for national foodservice operators as well as distributors. Chef D'Andrea will also develop recipes using ASMI's products and oversee training seminars geared for high-level chefs of national corporations.

Chef D'Andrea has over 25 years of culinary experience as an executive chef with national corporations including Marriott Hotels, Aramark, and Fairmont Hotels. His culinary creativity and enthusiasm have been key ingredients in the success of Marriott's Alaska Seafood promotions.

Products

ASMI products include various species of salmon as well as halibut, cod, Dungeness crab, King crab, Pollock, scallops, Snow crab, sole, pink shrimp and sablefish. For additional information about each of these, please click here for Seafood Facts.

For more information about ASMI, please call:
Claudia Hogue at 1-800-806-2497

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