FOR IMMEDIATE RELEASE    
Contact:  Claudia Hogue
1-800-806-2497

The Alaska Seafood Marketing Institute & Alaska Airlines Will Host the Sky & Sea Trade Fair at Dulles International Airport

JUNEAU, AK (September 3, 2003) - On September 18, 2003 , Alaska Airlines and the Alaska Seafood Marketing Institute will kick off the Sky & Sea Trade Fair, which will be held at the Alaska Airlines Air Cargo Facility located at Dulles International Airport from 11:00 a.m. - 4:00 p.m. The event is designed to celebrate Alaska Airline's expanded air cargo service to Washington D.C.

Seafood suppliers will be exhibiting a wide variety of wild and sustainable products from Alaska while retailers, foodservice operators and distributors will have the chance to learn more about these products and help themselves to a delicious seafood barbeque and beverages provided by Alaskan Brewing Co. In addition, ASMI representatives will be available to talk with interested parties about the free merchandising assistance that ASMI provides. Event guests will also have the opportunity to enter to win two first-class tickets on Alaska Airlines.

Due to a recent partnership between the Alaska Seafood Marketing Institute and Alaska Airlines, first-class passengers are experiencing the great tastes of Alaska Salmon from now through October 2003. West-bound flights originating from Boston, Dulles, Newark, Orlando and Miami as well as east-bound flights originating in Seattle now offer Alaska Sockeye Salmon. The airlines cyclical menu ensures that most passengers have the option to eat an Alaska Salmon lunch or dinner entree. A new Alaska Salmon bookmark is also being offered to passengers on flights serving Alaska Salmon, as well as certain flights on the west coast. The bookmarks provide information about wild Alaska Salmon and Alaska Airlines air cargo service. It is estimated that more than 70,000 bookmarks will be distributed throughout the 2003 promotion.

Andrea Olsen, Alaska Airline's In-flight Foodservice Coordinator, had the following to say, "We're really excited to have partnered with the Alaska Seafood Marketing Institute. This partnership allows Alaska Airlines to offer customers in our first-class cabin a high-quality sockeye salmon from Alaska; while supporting the Alaska Seafood industry as a whole. Wild Alaska Salmon is a real gem and a valuable resource that we're very proud of."

"Pairing Alaska Seafood with Alaska Airlines is a very natural partnership that strengthens the Alaska brand," said Claudia Hogue, ASMI's Foodservice Marketing Director.

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