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FOR IMMEDIATE RELEASE JUNEAU, AK (May 16, 2003) - The Alaska Seafood Marketing Institute (ASMI) published a new guide titled "Alaska Whitefish Buyer's Guide," which is now available to operators by logging on and ordering from the on-line catalog. The Alaska Whitefish Buyer's Guide is a 22-page brochure designed to
educate the food industry about Alaska whitefish, including Alaska pollock,
cod, sablefish, halibut, yellowfin sole, as well as dover, rex, For those already familiar with Alaska whitefish, operators are encouraged to log onto ASMI's website to search for a promotion that can help drive seafood sales. ASMI offers a "Wild Alaska Halibut, What A Catch!" promotion that features a fun, bold, vintage design. The package includes waitstaff selling tips, a CD-ROM with 19 Alaska halibut recipes, menu sheets, table tents, posters and waitstaff buttons. ASMI's "Alaska Seafood: Flavor As Big As All Outdoors" promotion can help foodservice operators showcase Alaska Seafood's all-natural, superior flavor, along with its versatility. These materials offer a vintage design with rich, deep colors that are representative of the big, delicious flavors found in Alaska Seafood. The promotional package includes posters, table tents, waitstaff buttons and menu sheets. Tailored programs can also be created if foodservice operators have more specific needs. Foodservice operators can request these materials by logging onto ASMI's online catalog or by calling ASMI at 800-806-2497.
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