FOR IMMEDIATE RELEASE    
Contact:  Claudia Hogue
1-800-806-2497

Alaska Seafood Debuts Its Wild Style
Training Program Focuses on Wild Alaska Salmon

JUNEAU, AK (May, 2004) - This summer, the Alaska Seafood Marketing Institute (ASMI) debuts a CD-ROM training program "Wild Style" to educate chefs and culinary professionals on the unique qualities of Wild Alaska Salmon.

The 20-minute CD-ROM has five educational sections on Wild Alaska Salmon, their sustainability, harvest methods, species identification, and availability including color video footage and photographs with narration. Each section is followed by a short practice quiz, in preparation for the "Wild Style" final online quiz. Any chef who completes the final quiz on the ASMI website can earn five continuing education hours from the American Culinary Federation (ACF).

The training program provides important details on the five salmon species to give chefs the information they need to menu Wild Alaska Salmon effectively. "Wild Style" also covers the certification for sustainability which Alaska Salmon has received from the Marine Stewardship Council (www.msc.org).

The "Wild Style" CD-ROM can be ordered by calling ASMI at 800-806-2497 or by visiting their website at http://www.alaskaseafood.org/foodservice. The website has information on promotions, suppliers, and other Alaska seafood products, including Alaska Whitefish varieties (cod, halibut, pollock, sole, sablefish), and Alaska Shellfish (crab, scallops, shrimp, spot prawns).

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