FOR IMMEDIATE RELEASE    
Contact:  Claudia Hogue
1-800-806-2497

Where Alaska's Sky and Sea Meet
ASMI and Alaska Airlines Team Up for a Trade Fair in Florida

JUNEAU, AK (March 22, 2004) - The Alaska Seafood Marketing Institute (ASMI) and Alaska Airlines have partnered to host the "Sky & Sea" Trade Fair in Orlando, FL on May 11. The fair will feature Wild Alaska Seafood products--just in time for the kick-off of the Wild Alaska salmon season--and information on Alaska Air's new Cargo Service to Orlando.

Seafood suppliers will be exhibiting a wide variety of wild and sustainable products from Alaska, while retailers, foodservice operators and distributors will have the chance to learn more about these products and help themselves to a delicious seafood barbeque and beverages provided by Alaskan Brewing Co. In addition, ASMI will show operators how they can generate business using the free ASMI merchandising program. All attendees will be eligible to win several prizes, including round-trip tickets for two to anywhere that Alaska Airlines flies!

Reservations for this event must be received by April 30 at RSVP@alaskaseafood.org or by calling Karl Johan Uri at 1-800-806-2497. The fair will be held at the Alaska Airlines Cargo Facility at Orlando International Airport, from 11 a.m. to 4 p.m.

For more information on Wild Alaska Seafood, visit the ASMI website at www.alaskaseafood.org. The website also has information on promotions, suppliers, and Alaska Seafood products, including Alaska Salmon, Alaska Whitefish (cod, halibut, pollock, sole, sablefish), and Alaska Shellfish (crab, scallops, shrimp, prawns).

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