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FOR IMMEDIATE RELEASE Alaska Seafood Marketing Institute Launches "Wild Alaska Halibut, What A Catch" Operator Promotion JUNEAU, AK (March 8, 2002) Today, the Alaska Seafood Marketing Institute (ASMI) started its "Wild Alaska Halibut, What A Catch" promotion to help operators capitalize on the status that wild, sustainable Alaska Seafood can bring to foodservice operations. The Alaska Halibut promotional materials are free-of-charge and feature a fun, bold, vintage design. The package includes waitstaff selling tips, a CD-ROM with 19 Alaska Halibut recipes, menu sheets, table tents, posters and waitstaff buttons. These promotional materials showcase that Alaska Halibut is wild and that the cold, clean waters of Alaska give Alaska Halibut its pure white lean meat, firm texture and mild-tasting, superior flavor. The "Wild Alaska Halibut, What A Catch" promotion is designed to continue educating foodservice operators as well as consumers about the benefits of serving and eating wild, sustainable Alaska Seafood. In addition, the Alaska Halibut recipes help busy foodservice chefs to menu Alaska Halibut without incurring additional recipe development time. From soups and sandwiches to main entrees, the Alaska Halibut recipes fit all market segments from fast casual to non-commercial. Recipes such as Alaska Halibut Won Ton Soup with Kaffir Lime, Baja-laska Halibut Sandwich, Grilled Alaska Halibut over Tuscan Style Bread Salad (Panzanella), Cured Alaska Halibut with Fruity Jicama Salsa, as well as Chili-Rubbed Alaska Halibut Kabobs, are included on the CD-ROM. "We wanted to develop a promotion that would educate operators and consumers about Alaska Halibut's great flavor and Alaska's well-managed fisheries. Based on our on-going work with chefs, we knew the 19 recipes would help chefs more easily menu Alaska Halibut while promoting its versatility," said Claudia Hogue, Marketing Director for ASMI. Foodservice operators can request these materials by calling ASMI at 800-806-2497 or click here to order on-line. -30- |
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1-800-806-2497 
