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Alaska Seafood Marketing Institute Launches "Wild Alaska Halibut, What A Catch" Operator Promotion

The Alaska Seafood Marketing Institute (ASMI) started its "Wild Alaska Halibut, What A Catch" promotion to help operators capitalize on the status that wild, sustainable Alaska Seafood can bring to foodservice operations.

The Alaska Halibut promotional materials are free-of-charge and feature a fun, bold, vintage design. The package includes waitstaff selling tips, a CD-ROM with 19 Alaska Halibut recipes, menu sheets, table tents, posters and waitstaff buttons. These promotional materials showcase that Alaska Halibut is wild and that the cold, clean waters of Alaska give Alaska Halibut its pure white lean meat, firm texture and mild-tasting, superior flavor.

The "Wild Alaska Halibut, What A Catch" promotion is designed to continue educating foodservice operators as well as consumers about the benefits of serving and eating wild, sustainable Alaska Seafood. In addition, the Alaska Halibut recipes help busy foodservice chefs to menu Alaska Halibut without incurring additional recipe development time. From soups and sandwiches to main entrees, the Alaska Halibut recipes fit all market segments from fast casual to non-commercial. Recipes such as Alaska Halibut Won Ton Soup with Kaffir Lime, Baja-laska Halibut Sandwich, Grilled Alaska Halibut over Tuscan Style Bread Salad (Panzanella), Cured Alaska Halibut with Fruity Jicama Salsa, as well as Chili-Rubbed Alaska Halibut Kabobs, are included on the CD-ROM.

"We wanted to develop a promotion that would educate operators and consumers about Alaska Halibut's great flavor and Alaska's well-managed fisheries. Based on our on-going work with chefs, we knew the 19 recipes would help chefs more easily menu Alaska Halibut while promoting its versatility," said Claudia Hogue, Marketing Director for ASMI.

Foodservice operators can request these materials by calling ASMI at 800-806-2497 or click here to order on-line.

New Promotional Materials Help Operators Drive Seafood Sales

The Alaska Seafood Marketing Institute (ASMI) has developed new promotional materials to help foodservice operators showcase Alaska Seafood's all-natural, superior flavor, along with its versatility.

From Mexican to Mediterranean and Vietnamese, there is an endless list of consumer flavor demands for operators to meet. Therefore, ASMI has developed a themed promotion called, "Alaska Seafood: FLAVOR As Big As All Outdoors." The promotional materials are designed to help educate patrons about the natural flavor profile of Alaska Seafood, regardless of whether operators are serving Alaska Halibut, Alaska Salmon or Alaska Dungeness Crab with additional flavorings or without.

ASMI's promotional materials offer a vintage design with rich, deep colors that are representative of the big, delicious flavors found in Alaska Seafood. The promotional package includes posters, table tents, waitstaff buttons and menu shells.

"Alaska Seafood is a natural canvas for chefs to create delicious, innovative menu items that meet today's demand for bold flavors," said Claudia Hogue, Marketing Director for ASMI.

Foodservice operators can request these materials by calling ASMI at (800) 806-2497. Operators can also click here to order materials directly from the ASMI catalog.

Bears and Totem Poles Help Operators Menu
Alaska Seafood to Kids

Online and on the table, the Alaska Seafood Marketing Institute (ASMI) is dedicated to helping foodservice operators menu Alaska Seafood to kids.

The newest effort includes the development of a�Go Fish:Adventures in Alaska� foodservice activity program.The program includes menu shells for foodservice operators to feature a children�s only menu as well as kid�s items, including temporary tattoos, educational posters and placements that feature activities such as mazes, puzzles, connect the dots and much more.

Foodservice operators can request a four-page brochure that features kid�s menu ideas and suggestions developed by ASMI Executive Chef, Peter D�Andrea, as well as the benefits of menuing Alaska Seafood to children.

�Statistics show that children spend close to 35 billion dollars each year from their own piggy banks and supports that they influence where the family dines. Therefore, it only made sense to help foodservice operators creatively menu Alaska Seafood while educating their customers about Alaska and its great outdoors,� said Claudia Hogue, Marketing Director for ASMI.

Foodservice operators can request these materials by calling ASMI at 800-806-2497. Operators can also click here to order materials directly from the ASMI catalog.

In addition to the �Go Fish: Adventures in Alaska� program, ASMI�s online efforts include a kid�s only section called �Small Fry.�The web page provides fun, educational materials for kid�s, including simple recipes using Alaska Seafood as well as interactive materials for teachers to easily download and reproduce for classroom use.