• Grilled Alaskan Halibut - Garlic whipped potatoes with sautéed baby bok choy and a Creole cream sauce
• Pan Seared Alaskan Halibut - Wild rice, grilled marinated portabella mushroom, sautéed asparagus and a roasted garlic lemon butter sauce
• Grilled Alaskan Salmon Sandwich - Toasted Ciabatta roll with lettuce, tomatoes and red onion. Served with fries, cole slaw and a caper dill tartar sauce
  

The Rockfish motto, “Great seafood, not a lot of clams,” is something the chain takes seriously. “We are very excited about this promotion, and the opportunity to offer our guests something different from our core menu. Guests will be able to trade-up with high-end Alaska halibut and salmon at a competitive price, all in our comfortable lodge setting. We anticipate that many families will treat their moms with these special Alaska seafood dishes this Mother’s Day,” says Aaron Horton, Director of Marketing.
 
To promote the new menu items, Rockfish will be featuring radio spots, table tents, e-newsletters, and menu chalkboard placement. Rockfish staff will receive specific training relative to the promotion to ensure its success, including pre-shift meetings and tastings to enhance their existing seafood knowledge. In addition, Rockfish team members receive comprehensive species guides for all promotional and regular menued seafood items, providing information on preparation, flavor, texture, season, and origin.

Since acceptance into the Union in 1959, Alaska’s Constitution has mandated that “fish…be utilized, developed and maintained on the sustained yield principle.” This long-term dedication to sustainability has resulted in keeping the world stocked with a continuous, ever-replenishing supply of wild seafood. Indeed, Alaska's effective and precise fisheries management practices are considered a model for the world.
 
The Alaska Seafood Marketing Institute is the State of Alaska’s official seafood marketing arm. It is a public agency of the State of Alaska, funded by the Alaska seafood industry with support from state and federal funds. ASMI promotes Alaska seafood throughout the U.S. and in 16 other countries. ASMI also provides education and training to the seafood industry in food safety and quality assurance practices. Please go to www.alaskaseafood.org for more information.
  
Rockfish Seafood Grill (www.rockfish.com) is a casual neighborhood restaurant serving lunch and dinner everyday. The company’s witty sense of humor and warm, fly-fishing inspired lodge setting are trademarks of Rockfish, which was founded in Plano, Texas, in 1998. Rockfish operates 14 restaurants in Dallas, Fort Worth, Houston and Lubbock, Texas and Durham, North Carolina.