Newsletter Home     Industry Bite     Wild Watch     Featured Articles     Recipe of the Month     Send Us Your Ideas "ClubCorp Gets 'Specifically Pacific' About Wild Alaska Seafood" Alaska Seafood Marketing Institute/ClubCorp Launches Fourth Annual Promotion Alaska Seafood Marketing Institute (ASMI) and 140 ClubCorp clubs are partnering on the "Specifically Pacific" promotion from September 23 to October 14, 2005. ClubCorp clubs across the nation will feature wild Alaska Seafood, the best of the Northwest harvest, fine wine pairings and handcrafted beers as a means to continue educating chefs and their patrons about Wild Alaska Seafood. "One of ClubCorp's primary goals is to ensure an unparalleled private club experience for every member and guest. Each year, the Alaska Seafood promotion is more successful than the year before," said Wayne Alexander, ClubCorp's senior director food and beverage revenues. "Our patrons really appreciate the benefits of serving wild, sustainable Alaska Seafood. And, the all-natural, superior flavor provides the versatility that our chefs want when preparing creative and delicious seafood dishes to satisfy the sophisticated tastes of our members." At the center of the promotion is the "Specifically Pacific" Box that each of the participating clubs will receive to assist them in driving interest, usage and revenues. This set of collateral is whimsically designed to depict the fall bounty of the Pacific that includes both back-of-the-house training, as well as customer promotional materials. Included in this set are cookbooks, balloons, placemats, buttons, video, the Alaska Seafood "Wild Style" training CD-ROM, temporary tattoos, recipe conversion calculators and availability charts. As an added bonus, completion of the Alaska Seafood "Wild Style" training CD-ROM will earn chefs five continuing education hours from the American Culinary Federation. ClubCorp is an enthusiastic partner and announced the "Specifically Pacific" promotion in all August/September and September/October Business/Sports Clubs and Society newsletters. They also advertised the campaign in their monthly Private Clubs magazine. Visit www.clubcorp.com for additional company information.