The Alaska Seafood Marketing Institute (ASMI) announces the latest addition to their culinary library with two new resources for industry professionals - the new recipe book Menu Essentials and technical guide Alaska Seafood 101.

Menu Essentials provides operators with new ways to menu Alaska seafood with creative soups, sandwiches, salads, and small bites. Coupled with stunning photography from acclaimed San Francisco photographer Noel Barnhurst, dishes include Pistachio Crusted Alaska Halibut Kebobs and Alaska Cod Torta.

Alaska Seafood 101 offers a technical reference tool for wild Alaska seafood species. This comprehensive species guide and glossary is a complete resource for sourcing Alaska seafood. Alaska Seafood 101 is laminated and fits perfectly in a three-ring binder, designed for back of the house and purchasing to keep on hand and reference at any time.

Additionally, helpful new point-of-sale materials are available to foodservice operators looking to promote wild, natural and sustainable Alaska seafood. These new materials feature a whimsical illustration of an Alaska coastline, a snow-capped mountain peak, and clear blue water punctuated by a leaping salmon in the foreground ��� illustrating the pristine and natural setting from which all Alaska seafood comes. The series includes a poster, menu sheet, table tent, and a waitstaff button. These new materials help operators communicate to their customers that they care about sustainability by sourcing wildcaught Alaska seafood. According to the National Restaurant Association, "six in 10 U.S. consumers say they are ���likely to choose a restaurant based on its level of environmental friendliness.���"

These resources are free of charge to industry professionals and can be ordered at www.alaskaseafood.org or by calling 800-806-2497.