Lent begins on February 17th and lasts until April 3rd this year, and now is the time to begin planning your Alaska seafood promotions. To help you get started, the Alaska Seafood Marketing Institute (ASMI) has developed some brand new point-of-sale materials. These new materials include a poster, table tent, menu sheet and waitstaff button. The "Wild Alaska Seafood: Legendary Flavor" POS is accompanied by a delightful illustration of an Alaskan totem pole - complete with carvings of an Alaska salmon, halibut and crab and a toque-wearing chef. The rugged and wild Alaska scenery including a snow-capped volcano can be seen in the background. By displaying these materials, your patrons will be reminded of Alaska's unique heritage and pristine environment, and the unparalleled flavor of the seafood that comes from this majestic place.

New consumer research data is also available that points to continued consumer preference for wild, natural and sustainable seafood. Based on a recent study, 75% of consumers feel it is important to know the source or origin of the fish they purchase. Additionally, 72% of consumers feel it is important that the fish they purchase is environmentally sustainable, and 68% feel it is important that the fish they purchase is naturally caught or wild.

For more consumer research data, please visit
www.alaskaseafood.org/foodservice/consumer-research.

To order the new "Legendary Flavor" POS materials please visit www.alaskaseafood.org or call 800-806-2497.

Sources: TRD Frameworks ASMI Consumer Brand Perception Study, 2009