Newsletter Home     Industry Bite     Wild Watch     Featured Articles     Recipe of the Month     Order Materials Alaska Halibut and Black Cod Harvesting Season Opens March 10th - ASMI Offers an Array of Support Materials The Alaska Seafood Marketing Institute (ASMI) has an array of merchandising materials available to operators looking to promote Alaska Whitefish. From the fun, bold vintage design of the "Wild Alaska Halibut, What A Catch!" promotional materials to the waitstaff tip cards, ASMI aims to help operators drive Alaska Seafood sales. In addition, ASMI's collection also includes the "Whitefish Buyer's Guide" to assist operators in purchasing Alaska Whitefish. The Alaska Halibut promotional materials are free of charge and the package includes waitstaff selling tips, a CD-ROM with 19 Alaska Halibut recipes, menu sheets, table tents, posters and waitstaff buttons. These promotional materials emphasize that Alaska Halibut is wild and that the cold, clean waters of Alaska give this fish its firm texture and mild-tasting, superior flavor. ASMI has also added waitstaff tips to their merchandising material offerings. Waitstaff tip cards have been developed for Wild Alaska Black Cod, Crab, Cod & Pollock and Scallops. Each tip card is designed to support your "frontline" in enticing customers to order Alaska Seafood. Flavor and texture profiles, nutritional attributes and benefits, and facts on sustainability all help your servers raise customer awareness about the benefits of wild and abundant Alaska Seafood. Lastly, the "Alaska Whitefish Buyer's Guide" is an excellent resource for operators looking to offer their customers any of the delicious Alaska Whitefish varieties. The guide features general information on Alaska Whitefish, including availability, harvesting methods and fisheries management practices. It also details the various product forms, packaging, styles and weight of each product by species. In addition, specific terminology is explained in the guide and a nutrition information chart is provided. Check out the order materials page to order these materials! Rockfish Seafood Grill Offers Guests a "Crab Craze" for Lent The Alaska Seafood Marketing Institute (ASMI) is partnering with Rockfish Seafood Grill on a "Crab Craze" promotion. Customers can choose between five crab dishes, including an Alaska King Crab entrée, between February 21st and April 8th. "We are excited to offer our customers wild Alaska King Crab because it is an exceptional product and has a great story,” says Rockfish marketing director Aaron Horton. Indeed, customers can enjoy the casual ambiance Rockfish is known for while feasting on a delicious wild Alaska King Crab meal. Furthermore, Rockfish provides customers the Alaska story from sea to table. "We have partnered with the Patricia Lee vessel, so our customers will be able to check out photos and see for themselves the wild nature of the Alaska King Crab harvest,” says Horton. Rockfish Seafood Grill is also promoting these crab dishes through "pinch cards." For each crab dish patrons purchase, they will receive a pinch on their frequency card. For every three pinches, customers receive a free appetizer, and for six pinches customers are treated to a free entrée up to $15. In addition, the promotion will feature static clings and a special menu with photos of each new dish as well as ASMI’s new crab promotional materials. The 200,000 patrons signed up for Rockfish Seafood Grill’s email club will also receive a special alert to the promotion. Rockfish Seafood Grill is a casual neighborhood restaurant. The company’s witty sense of humor and warm, fly-fishing setting are trademarks of Rockfish, which was founded in Plano, Texas in 1998. Today, Rockfish operates 16 restaurants in Dallas/Fort Worth, Houston, Austin, Lubbock, Phoenix, Albuquerque and Durham, North Carolina.