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Latest Research Reveals Powerful Evidence for Menuing Alaska
(Continued)

The net outcome of the research study among chain restaurant customers not only confirms that they want more seafood on the menu; it also reveals that they show a strong preference for wild seafood. The research paints a picture of incredible opportunity for foodservice operators as summarized in the following three key findings:

  • Consumers want a wide variety in their seafood options;
  • 77% of consumers said they prefer seafood caught in the wild; and
  • 77% of consumers said the presence of the Alaska Seafood logo increases the likelihood of
    ordering a dish.

For copies of this Research Summary Brochure, please contact 800-806-2497 or go to www.alaskaseafood.org.