Today, customers are eating more salmon than ever, because they know it’s a delicious, healthy and versatile alternative to other proteins. Here are some other noteworthy facts to share with your customers about Wild Alaska Salmon.

Alaska Salmon are WILD.

• Alaska Salmon swim freely along Alaska’s rugged 34,000 mile coastline.
• Alaska Salmon make the mysterious trek of swimming thousands of miles to return to the place of their birth.
• A natural diet, combined with the rigors of swimming through icy waters, gives Alaska Salmon their unparalleled flavor, color and superior texture.

Alaska Salmon are SUSTAINABLE.

• Alaska is one of the most bountiful fishing regions in the world.
• NO Alaska Salmon are endangered or threatened.
• Sustainable seafood is so important to Alaska, it’s written into the state’s Constitution.

Alaska Salmon are ECO-SMART.

• Alaska Salmon are an important part of a healthy ecosystem.
• Leading conservation organizations recommend Wild Alaska Salmon as an ecologically sound seafood choice.
• Alaska is the model for quality seafood, purity and responsible fishing practices.