Alaska Seafood Marketing Institute (ASMI) has published the Wild @ Lunch all species recipe booklet. Foodservice operators will find delicious, healthy and unique recipes to revive their current lunchtime menus with recipes like BBQ Wild Salmon Sandwich with Buttermilk Slaw, Alaska Surimi Seafood “California Roll” Lettuce Cups, Alaska Cod Vietnamese Classic and Venice Beach Fish Tacos from Alaska.

Wild Alaska Seafood for lunch is the naturally delicious, healthy and profitable way to satisfy patrons’ demand for nutritious and appetizing foods.  Wild @ Lunch offers operators a great way to stretch their seafood offerings.  At a time when so many consumers are saying they’re dieting, yet still insist on bold, ethnic flavor indulgences, the signature seafood lunch items offered in the booklet can fill many roles on creative lunch and light-eating menus.  These recipes help foodservice operators introduce more customers to seafood within the “safety” of the familiar and ever-popular categories of sandwiches and salads.

Each of the eight recipes presented in this booklet offer unique and up-to-date recipes with appetizing photographs as well as a text version written in a menu idea format that includes Species, Concept, Flavor Profile, Key Flavor Components, Primary Cooking Method and Alternative Cooking Methods.

With 30% of the Top 200 chain restaurants adding sandwiches to their menus during the first half of 2004 (Chain Account Menu Survey, Food Beat 3rd Quarter Newsletter 2004), Wild @ Lunch is the perfect vehicle to keep foodservice providers competitive.