Alaska, Naturally Alaska Seafood Marketing Institute Offers New Foodservice Promotional Materials To Assist Operators in Driving Alaska Seafood Sales |
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With Americans spending over $50 billion on seafood -- 64% of that at the foodservice level -- ASMI has always recognized the importance of supporting operators and chefs through innovative recipes and product usage tips and techniques. Over half of the seafood harvested in the U.S. is from Alaska, where tight regulations ensure the sustained abundance of this prized natural resource. Consumer awareness of this is higher than ever and recent research indicates that they are expressing a preference for seafood from Alaska. ASMI continues to assist foodservice industry leaders maximize the popularity of their seafood menus with innovative programs. “Alaska, Naturally” is a promotion specifically targeted at the dynamic attitudes and preferences of the foodservice patron. #### Click here to order "Alaska, Naturally" Point-of-Sale materials |
The Alaska Seafood Marketing Institute (ASMI) has made available their “Alaska, Naturally” themed merchandising materials in an effort to help operators drive Alaska Seafood sales. Posters, table tents, menu sheets, and waitstaff buttons are included in the promotional package. Each piece is designed to support operators in enticing customers to order Alaska Seafood menu items from the one place on earth where the waters are still pristine and nature remains unspoiled. The messaging communicates that the cold, pure waters and the natural environment of Alaska produce seafood of the highest quality, with the firm texture and superior flavor that is prized by chefs everywhere.