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FOODSERVICE FLASH ~ All the latest news about Wild Alaska Seafood Industry Bite: The Big Three ethnic categories remain strong, with Italian a favorite in 80%, Chinese preferred in 71%, and Mexican popular in 64% of U.S. households. (Source: 2003 Gallup Study of Dinner) Flavor and the Menu THIS MONTH'S STORIES IN BRIEF:
The Power of the Alaska Seafood Brand One important finding from the research was that the Alaska Seafood logo reinforces key associations set by a product shot -- picture a poster of the Fish Nibbler menu item with the Alaska Seafood logo inset. Here's what one consumer said: "I think it's good to know that it's (Alaskan Seafood) a better kind of fish and that it'll taste better." Another key finding was that as a "badge of origin", the logo communicates quality and trust by its associations with a region strongly linked to quality fish. Evidenced by the following two consumer quotes: "I think when you see Alaskan Seafood, you know it's going to be fish, real fish." "It makes it seem like that's a brand of fish that's good quality." In addition, respondents associate Alaska with several unique qualities compared to other fishing regions. Specifically, Alaska's waters are seen as cleaner and more pristine. This translates into the perception of healthier, higher quality, and better tasting fish. One consumer had this to say about Alaska: "It's fresh water, it's more quiet. It's more natural." These recent findings confirm that the Alaska Seafood logo is meaningful to your patrons. It's no wonder why when you look at the following statistic: Seafood items branded "Alaska" or "Alaskan" rank third among branded food items on menus of the Top 500 restaurant chains in the United States. (Source: Datassential) If you are interested in adding the Alaska Seafood logo to your menu, please contact Claudia Hogue, ASMI Foodservice Program Director, at 800-806-2497.
The 30-restaurant company says the certified sustainability, health benefits and taste of Alaska salmon make the fish its top choice. A print, radio and television ad campaign touting the benefits of Alaska salmon will begin in Washington, D.C., in June, followed by campaigns in Boston, New York and southern Florida later this year. (Sources: Nation's Restaurant News, June 14, 2004 and Seafood Business, June 2004)
MSC certifier Scientific Certification Systems (SCS) issued its 278-page report on the BS/AI pollock fishery -- the largest fishery in the United States -- finding that the fishery meets the standards for a responsibly and sustainably managed fishery according to the standards of the Marine Stewardship Council. According to the At-Sea Processors Association, which represents the seven catcher-processor companies operating in the Bering Sea, the SCS assessment team determined that Alaska pollock stocks were at "near record high levels", and that the fishery is among the best managed in the world, achieving a passing score on 76 measurement indicators put forth by the assessment team. While the SCS report brings the fishery one step closer to MSC certification, the final certification will not be issued until the public comment process is complete. The Alaska Seafood Marketing Institute will keep you up to date on when the official certification process is complete.
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