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FOODSERVICE FLASH ~ All the latest news about Wild Alaska Seafood
January 2005
Industry Bite:
The average American ate a meal in a restaurant 83 times during the
12 months ended February 2004, versus 117 takeout restaurant meals during
the same period. (Source: The NPD Group)
THIS MONTH'S STORIES IN BRIEF:
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** Alaska Seafood Takeout Recipe Book
** Alaska Black Cod or Sablefish -- To Be or Not to
Be? YOUR ANSWER COULD WIN YOU AN APPLE IPOD(R) MINI
** ASMI Begins Proprietary Consumer Research Project
** ASMI's New Marketing Division Location
** Recipe of the Month: Rick Bayless' Corn Flake-Crusted
Alaska Pollock with Roasted Tomatillo Sauce and Fried Corn
** Send Us Your Ideas or Requests
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Stories:
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Alaska Seafood Takeout Recipe Book
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Whether seeking menu ideas for tableside service or finding new ways
to drive takeout business, foodservice operators now have another resource
for fresh menu ideas, all of which reduce kitchen prep time.
A recipe book titled "Beyond Fish 'n Chips" is a collection
of chef-developed recipes that offer ideas about how to use value-added
Alaska Seafood products, thereby creating fresh new, labor-saving menu
ideas. Click here for more information and recipe photos: http://www.alaskaseafood.org/foodservice/enews_0105_beyond.htm
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Black Cod or Sablefish - To Be or Not to Be -- YOUR
ANSWER COULD WIN YOU AN APPLE IPOD MINI
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Whether or not you serve Alaska Sablefish or Black Cod in your restaurant,
we'd like to know which name you use/would use in menuing it. Alaska
Black Cod or Alaska Sablefish? Why?
***The 12th foodservice operator to answer this question will
receive an Apple iPod mini valued at $250. ***
We thank you for taking time to share your valuable comments. Just
copy and paste the above text into an e-mail addressed to foodservice@alaskaseafood.org
type in your answers and send.
ASMI Begins Proprietary Consumer Research Project
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The Alaska Seafood Marketing Institute (ASMI) has just hired The Hale
Group to conduct an extensive consumer research project on their behalf.
The purpose is to provide foodservice operators with insight into their
consumers' preferences across varying segments, demographics, regions,
etc. ASMI will be looking into consumers' away-from-home consumption
habits, key drivers and perceptions of Alaska Seafood.
"We understand that foodservice operators are increasingly looking
for information on consumer demands to confirm their menu decisions,"
states foodservice marketing director, Claudia Hogue. "We are hoping
the research will help us achieve our goal of providing operators with
knowledge to succeed in consumer-driven marketing."
The research results will be available this summer.
The Hale Group is a strategic management consulting and research organization
dedicated to serving the food industry.
ASMI's New Marketing Division Location
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The Alaska Seafood Marketing Institute's Marketing division has moved
from Bellevue to Seattle. Below is the new contact information:
Alaska Seafood Marketing Institute
Marketing Division
150 Nickerson St. #310
Seattle, WA 98109
800-806-2497
206-352-8920
fax 206-352-8930
Foodservice Marketing Director: Claudia Hogue
Foodservice Marketing Specialist: Cheryl Barsness
Recipe of the Month: Corn Flake-Crusted Alaska
Pollock with Roasted Tomatillo Sauce and Fried Corn
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As we are in pollock season, check out this incredible Alaska Pollock
recipe from Rick Bayless -- Corn Flake-Crusted Alaska Pollock with Roasted
Tomatillo Sauce and Fried Corn:
http://www.alaskaseafood.org/foodservice_recipes/recipe_detail.asp?RecipeID=110
Send Us Your Ideas, Recipes or Requests
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Is there some specific information that you'd like to see in this newsletter?
Then drop us an e-mail and let us know at: foodservice@alaskaseafood.org
We'll do our best to fulfill your requests.
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