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FOODSERVICE FLASH ~ All the latest news about Alaska Seafood
February 2003

Industry Bite:
According to the NRA’s 2002 Tableservice Operator Survey, foodservice operators saw more orders for bottled water, chicken, seafood, salads and soups.

THIS MONTH'S STORIES IN BRIEF:
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** Bon Appetit Article: “Seafood on the Line: These are the ones that didn’t get away: super fresh, caught with care, and dressed up in the year’s top flavors”
** Chefs and Their Views on Seafood Trends
** Alaska’s Halibut Season Opens Early
** This Month's Recipe: Grilled Cajun Alaska Halibut On Sautéed Mustard Greens
** Chef of the Month: Christine Keff, Flying Fish and Fandango Restaurants
** Send Us Your Ideas or Requests
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Stories:
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Bon Appetit Article: Seafood on the Line
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“Seafood on the Line: These are the ones that didn’t get away: super fresh, caught with care, and dressed up in the year’s top flavors,” is an article that was featured in the January issue of Bon Appetit magazine. The article acknowledges that most of today’s seafood consumers are savvy about the health benefits and delectable tastes that seafood brings to the table. However, the article suggests that some may still not fully understand the impact their demand for seafood is placing on the world’s ecosystem. To educate readers, the article offers a number of seafood recipes and “Market Tips” when shopping for seafood. The recipes were developed by John Ash, who is a cookbook author, food and wine educator, and culinary director for Fetzer Vineyards. In addition, resources such as the Marine Stewardship Council, Monterey Bay Aquarium and EcoFish are listed so consumers can further educate themselves about seafood, particularly what seafood is considered sustainable. Alaska Salmon, Halibut and Dungeness Crab are suggested choices to buy in the “Market Tip” sections.

Chefs and Their View on Seafood Trends
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The phrase “keep it simple” can apply to many situations, including food. According to an article titled, “The Next Big Thing” which was featured in the November 2002 issue of Seafood Business magazine, high-end chefs claimed that raw fish preparations, a return to classic seafood dishes and the use of sustainable seafood are the next trends in seafood.

Quotes from Eric Ripert of Le Bernardin in New York City, Michael Cimarusti of the Water Grill in Los Angeles and Jody Adams of Rialto in Boston, among others, reinforce that sustainability is an emerging seafood trend. In addition, the return to simple seafood dishes and an increase in more raw fish preparations are steadily growing due to the availability of fresh, high-quality fish. The article notes that these trends may take shape in the kitchens of high-end chefs, but are quickly moving into mainstream seafood dining. Brad Nelson, director of culinary development for 400 hotel restaurants worldwide owned by Marriott International is quoted saying, “The simple flavors and simple presentations are definitely back.” He also states that, “the sustainable ocean concept and effort is becoming mainstream.”

Alaska’s Halibut Season Opens March 1, 2003 – Two Weeks Early
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In an effort to bring fresh halibut to market for a longer length of time, the International Pacific Halibut Commission voted in January to open the fishery two weeks early. With an estimated quota of 74,920,000 pounds, Alaska’s Halibut Season will open on March 1 and close on November 15, 2003.

With a reputation as the World’s premium whitefish, Alaska Halibut is known for its firm, flaky texture and delicate, succulent flavor. The average weight is 35 - 50 pounds, however this species can grow to an impressive size, weighing over 300 pounds. The high quality and abundance of Alaska Halibut makes it a profitable menu item for casual and upscale foodservice operations.

If you need tips on educating waitstaff, promoting menu items and/or recipe ideas surrounding Alaska Halibut, don’t forget about the Alaska Seafood Marketing Institute’s “Wild Alaska Halibut, What A Catch” promotion. It was designed to help operators capitalize on the status that wild, sustainable Alaska Seafood can bring to foodservice operations. The Alaska Halibut promotional materials are free-of-charge and feature a fun, bold, vintage design. The package includes waitstaff selling tips, a CD-ROM with 19 Alaska Halibut recipes, menu sheets, table tents, posters and waitstaff buttons. These promotional materials showcase that Alaska Halibut is wild and that the cold, clean waters of Alaska give it its pure white lean meat, firm texture and mild-tasting, superior flavor. Click here to learn more about the “Wild Alaska Halibut, What A Catch” promotion.

This Month's Recipe: Grilled Cajun Alaska Halibut On Sautéed Mustard Greens
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Take advantage of the additional two weeks that fresh Alaska Halibut will be available by logging into ASMI’s foodservice recipe section. From soups and sandwiches to main entrees, the Alaska Halibut recipes fit all market segments from fast casual to non-commercial. Recipes such as Alaska Halibut Won Ton Soup with Kaffir Lime, Baja-laska Halibut Sandwich, Grilled Alaska Halibut over Tuscan Style Bread Salad (Panzanella), Cured Alaska Halibut with Fruity Jicama Salsa, as well as Chili-Rubbed Alaska Halibut Kabobs are available. Or, click onto the link below and give our Grilled Cajun Alaska Halibut on Sauteed Mustard Greens recipe a whirl:
http://www.alaskaseafood.org/foodservice_recipes/recipe_detail.asp?RecipeID=34

Chef of the Month: Christine Keff of Flying Fish and Fandango
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Achieving a lifelong ambition, Chef Christine Keff opened Flying Fish in July of 1995. Located in Seattle’s burgeoning Belltown neighborhood, Keff’s seafood bistro has appeared in major publications across the country including the New York Times, Bon Appetit, Gourmet, Wine Spectator, Decanter and Food & Wine. In March of 1999, Flying Fish received a 4-Star rating by the Seattle Post-Intelligencer, sharing this award with only one other restaurant in the city. Two months later, the James Beard Foundation recognized Keff as the Best Chef in the Pacific Northwest/Hawaii. Keff has been featured on National Public Radio, CNN’s On the Menu and the Food Network’s Dining Around. Her powerful relationships with regional fishermen, as well as her use of global spices and local ingredients to create signature dishes, continue to bring her national attention. To read more about this spectacular chef, log onto http://www.alaskaseafood.org/foodservice/enews_0203_keff.htm

Send Us Your Ideas, Recipes or Requests
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Is there some specific information that you'd like to see in this newsletter?
Then drop us an e-mail and let us know at: foodservice@alaskaseafood.org

We'll do our best to fulfill your requests.

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