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FOODSERVICE FLASH ~ All the latest news about Wild Alaska Seafood
May 2005

THIS MONTH'S STORIES IN BRIEF:
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** It's Wild! Charley's Grilled Subs® Features Alaska
Grilled Salmon Sub

** Good News: Contaminants Very Low in Alaska Fish
** Wild Watch #1: Cooking Light June Issue
**Wild Watch #2: Bon Appetit June Issue
** Recipe of the Month by Chef Rick Bayless: Pan-Roasted Alaska
Salmon in Aromatic Green Pipián

** Send Us Your Ideas, Recipes or Requests
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Industry Bite:

Got fish?
Fish leads consumers' list of "excellent" or "good" sources of protein, according to Parade Magazine's recent "What Americans Eat" survey (2004). In addition, more than one-third of respondents say they are eating more fish than they were a year ago.

How consumers rank protein sources:

1. Fish
2. Chicken
3. Beef
4. Eggs
5. Turkey

It's Wild! Charley's Grilled Subs® Features Alaska Grilled Salmon Sub
*********************************
On April 18, 185 Charley's Grilled Subs kicked off an eight-week "It's Wild" promotion featuring an Alaska Grilled Salmon Sub. Charley's teamed up with the Alaska Seafood Marketing Institute (ASMI) for this promotion.

The "Alaska Grilled Salmon Sub...It's Wild!" promotion offers a premium menu item that appeals to Charley's health-conscious customers. The chain provides today's health-conscious and taste-loving consumers with a healthy alternative among other short order restaurants.

During the promotion, patrons will receive free samples of the Alaska Grilled Salmon Sub. To further generate excitement, Charley's is holding a sales incentive contest that awards its employees. Prizes range from Old Navy gift certificates to iPod® players.

For the full article please see the following link:
http://www.alaskaseafood.org/foodservice/whatnew_PR_051905.htm

Good News: Contaminants Very Low in Alaska Fish
By Joyce A. Nettleton, DSc, RD.
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With every report on contaminants in fish, people wonder if it is safe to eat fish. From 2001 to 2002, the state of Alaska, in cooperation with other government agencies and fishing organizations, collected over 600 samples of Alaska fish species for detailed chemical analysis. These samples, analyzed with the most up-to-date methods, provide the most reliable estimates of environmental contaminants in Alaska fish.

The analyses confirm that popular Alaska fish—salmon, cod, and pollock—present negligible health risks from mercury and organic contaminants such as PCBs and dioxins. These fish can safely be consumed any time by people of all ages. The well recognized health benefits of consuming fish regularly for heart health, infant development during pregnancy and nursing, immune function, and other conditions far outweigh potential risks from trace levels of contaminants.

For the full article please see the following link:
http://www.alaskaseafood.org/flavor/health.htm#goodnews

Wild Watch #1: Cooking Light June Issue
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The June issue of Cooking Light features the recipe "Ponzu Grilled Salmon with Golden Beet Couscous." The magazine informs readers Alaska Salmon is in season this time of year, and it can be found in supermarkets and fish markets across the country. Addressing wild Alaska Salmon, the article notes, "Its rich flavor is worth paying a bit more for".

Over 1.7 million subscribers read Cooking Light each month.

Wild Watch #2: Bon Appetit June Issue
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The June issue of Bon Appetit kicks off summer cooking with this delectable wild salmon planking recipe: "Plank-Roasted Wild Salmon with White Nectarine-Serrano Salsa"

Bon Appetit is read by more than 1.3 million subscribers each month.

Recipe of the Month by Chef Rick Bayless:
Pan-Roasted Alaska Salmon in Aromatic Green Pipián
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Fresh Alaska Salmon season is underway! Check out this mouth-watering Alaska Salmon recipe from Rick Bayless--Pan-Roasted Alaska Salmon in Aromatic Green Pipián.

http://www.alaskaseafood.org/foodservice_recipes/recipe_detail.asp?RecipeID=108


Send Us Your Ideas, Recipes or Requests
**********************************
Is there some specific information that you'd like to see in this newsletter? Then drop us an e-mail and let us know at: mailto:foodservice@alaskaseafood.org

We'll do our best to fulfill your requests.

_____________________________________________________________

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