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Key Findings:
- Consumer profiles and demographics are shifting, and there is an
increased awareness of the impacts our food choices have on the
environment and on our own health.
- The majority of consumers report eating more seafood at chain
restaurants than they did two years ago.
- Consumers would like to see a greater variety of seafood offerings at
foodservice.
- Older consumers prefer healthier offerings such as salads while
younger consumers desire more fried items.
- Consumers are also focusing on sides and sauces as their
consumption of seafood becomes more frequent.
- “Ocean-caught/wild” is still the preferred consumer choice for
seafood; “wild” is preferred over “farm-raised.”
- Consumers indicate a stronger desire than in previous years to “know
the type of fish they’re consuming” and that it is “caught using
responsible fishing methods.”
- Other issues that have gained importance with consumers recently
are “origin of seafood,” “high omega-3s content,” “plentiful supply,”
“where it is caught,” and whether the fish is “wild or farm-raised.”
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