Alaska Seafood Marketing Institute (ASMI)

Consumer Trends & Preferences

Key Findings:

From the research study, more consumers are eating fish and seafood because they "Like the way it tastes." Health reasons and "it's good for me" are additional reasons as to why they eat fish/seafood.

Consumers are eating fish/seafood at restaurants more often compared to eating it at home.

The majority of consumers would like to see more grilled seafood items and a greater variety of seafood on menus i.e. fish/seafood salads and fish/seafood sandwiches.

Consumers are also focusing on sides and sauces as their consumption of fish/seafood becomes more frequent.

There is a steady increase in fish/seafood as consumers are eating more fish/seafood at chain restaurants than they did two years ago.

"Ocean-caught/wild" is still he preferred consumer choice for seafood; "wild" is preferred over "farm-raised".

The majority of consumers are concerned if the seafood they are ordering at restaurants comes from a sustainable source.