Consumer Trends & Preferences
Consumers are eating fish/seafood at restaurants more often compared to eating it at home.
The majority of consumers would like to see more grilled seafood items and a greater variety of seafood on menus i.e. fish/seafood salads and fish/seafood sandwiches.
Consumers are also focusing on sides and sauces as their consumption of fish/seafood becomes more frequent.
There is a steady increase in fish/seafood as consumers are eating more fish/seafood at chain restaurants than they did two years ago.
"Ocean-caught/wild" is still he preferred consumer choice for seafood; "wild" is preferred over "farm-raised".
The majority of consumers are concerned if the seafood they are ordering at restaurants comes from a sustainable source.