Alaska Seafood Marketing Institute (ASMI)
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  Consumer Trends & Preferences

Key Findings:

  • Consumer profiles and demographics are shifting, and there is an
    increased awareness of the impacts our food choices have on the
    environment and on our own health.
  • The majority of consumers report eating more seafood at chain
    restaurants than they did two years ago.
  • Consumers would like to see a greater variety of seafood offerings at
    foodservice.
  • Older consumers prefer healthier offerings such as salads while
    younger consumers desire more fried items.
  • Consumers are also focusing on sides and sauces as their
    consumption of seafood becomes more frequent.
  • “Ocean-caught/wild” is still the preferred consumer choice for
    seafood; “wild” is preferred over “farm-raised.”
  • Consumers indicate a stronger desire than in previous years to “know
    the type of fish they’re consuming” and that it is “caught using
    responsible fishing methods.”
  • Other issues that have gained importance with consumers recently
    are “origin of seafood,” “high omega-3s content,” “plentiful supply,”
    “where it is caught,” and whether the fish is “wild or farm-raised.”
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