Key Findings:

Alaska Seafood is the second most commonly specified brand on U.S. menus.

Consumers have positive impressions about the restaurants that serve "Alaska" fish/seafood and seeing the word "Alaska" motivates a sale.

Consumers associate "freshness" and "great taste/quality" with "Alaska".

With all trends pointing to growing interest in wild, natural and sustainable seafood choices, the "Alaska Seafood" brand helps you meet and exceed your customer's expectations.