Key Findings:

• Consumers have become more knowledgeable of Alaska Seafood
  species and impressions of Alaska Seafood are favorable.
• Alaska Seafood has a stronger brand image versus other brands,
  especially Alaska Salmon vs. Atlantic Salmon.
• Menu terms using “Alaska” and “wild” are preferred strongly by
  consumers.
• “Wild Alaska” is the consumer choice over “organic” in describing
  salmon.
• Consumers positively perceive menu merchandising and promotional
  materials that use Alaska imagery and Alaska branding/logo.