Introduction - Consumer Research
Consumer Research Results:
This new consumer research completed in 2011, drew consumers from across the country ranging in gender and ages, who frequent QSR or casual chain restaurants at least 5 times per month and eat seafood at least 3 times per month.
The key findings from the research indicate that consumers are eating more fish/seafood at restaurants than they do at home.
Consumers prefer "wild" and "ocean caught" seafood versus "farm-raised".
The research shows that the Alaska brand remains strong and seeing the word "Alaska" on a menu and/or an Alaska seafood logo on a menu would increase their likelihood of ordering an Alaska fish/seafood item.
"High Quality" and "Taste" are the top two reasons consumers select fish/seafood at a chain restaurant.
Downloadable PDF: Menu Alaska Consumer Research Brochure