Consumer Research Results:
A Clear Preference for Wild, Natural & Sustainable Alaska Seafood

According to recent consumer research, consumers are showing a strong interest in seafood with a clear preference for wild, natural & sustainable Alaska Seafood.

• Consumer profiles and demographics are shifting, and there is an
  increased awareness of the impacts our food choices have on the
  environment and on our own health.
• The research shows that “wild” and “natural” are key descriptors when it
  comes to seafood.
• Consumers are becoming more concerned about where their seafood
  comes from and the methods in which it was harvested, and they’re not
  only asking your waitstaff these important questions but expecting to see
  more seafood variety on your menu.
• Additionally, the research shows that the menu is still the most influential
  factor in the decision-making process.