The Alaska Seafood Marketing Institute (ASMI) is a commodity marketing board funded by Alaska fishermen and processors, the State of Alaska and the federal government that works to promote wild Alaska Seafood as an entire industry, not as individual brands.  ASMI’s objective is to increase consumption and awareness of wild Alaska Seafood’s superior quality and taste.  The foodservice marketing program has resources available to help restaurants capitalize on the growing popularity of wild Alaska Seafood.

• Training and Education
  • Selection/handling/usage
  • Menu concept development and trends
  • Recipes
  • Chef training
  • Waitstaff education materials
    
    
    
• Promotions
  • Funding for customized chain marketing materials and programs that incrementally increase reach, traffic and sales of wild Alaska Seafood on the menu including: menus/inserts, tabletents, posters/banners, waitstaff contests and buttons, and consumer advertising vehicles (e.g., TV ads, newspaper, radio, local PR)
  • Turnkey promotion/merchandising materials
  • Library of photographs and artwork for customization