|
 Seattle, Washington, August 23, 2005 – Alaska Seafood Marketing Institute (ASMI) and 140 ClubCorp clubs are partnering on the “Specifically Pacific” promotion from September 23 to October 14, 2005. ClubCorp clubs across the nation will feature Wild Alaska Seafood, the best of the Northwest harvest, fine wine pairings and handcrafted beers as a means to continue educating chefs and their patrons about Wild Alaska Seafood.
“One of ClubCorp’s primary goals is to ensure an unparalleled private club experience for every member and guest. Each year, the Alaskan Seafood promotion is more successful than the year before," said Wayne Alexander, ClubCorp’s senior director food and beverage revenues. "Our patrons really appreciate the benefits of serving wild, sustainable Alaska Seafood. And, the all-natural, superior flavor provides the versatility that our chefs want when preparing creative and delicious seafood dishes to satisfy the sophisticated tastes of our members.”
At the center of the promotion is the “Specifically Pacific” Box that each of the participating clubs will receive to assist them in driving interest, usage and revenues. This set of collateral is whimsically designed to depict the Fall bounty of the Pacific that includes both back-of-the-house training, as well as customer promotional materials. Included in this set are cookbooks, balloons, placemats, buttons, video, the Alaska Seafood Wild Style training CD ROM, temporary tattoos and recipe conversion calculators and availability charts. As an added bonus, completion of the Alaska Seafood Wild Style training CD ROM will earn chefs five continuing education hours from the American Culinary Federation.
ClubCorp is an enthusiastic partner and will be announcing the Specifically Pacific promotion in all August/September and September/October Business/Sports Clubs and Society newsletters They will also advertise the campaign in their monthly Private Clubs magazine.
Founded in 1957, Dallas-based ClubCorp is the world leader in delivering premier golf, private club, and resort experiences. Internationally, ClubCorp's affiliates own and operate nearly 170 golf courses, country clubs, and private business and sports clubs and resorts. ClubCorp has more than $1.5 billion in assets. The company's 18,000 employees serve the nearly 200,000 member households and 200,000 guests who visit ClubCorp properties each year. Among the company’s nationally recognized golf properties are Pinehurst in the Village of Pinehurst, North Carolina (the world’s largest golf resort and home to the 1999 and 2005 US Opens) and The Homestead in Hot Springs, Virginia (America’s first resort founded n 1766). Business and Business and Sports Clubs include the Boston College Club, the Silicon Valley Capital Club and the City Club of Washington, D.C. Visit www.clubcorp.com for additional company information.
The Alaska Seafood Marketing Institute is the State of Alaska’s official seafood marketing arm. It is a public agency of the State of Alaska, funded by the Alaska seafood industry and federal grants. ASMI promotes Alaska Seafood throughout the U.S. and in 17 other countries. ASMI also provides education and training to the seafood industry in food safety and quality assurance practices. For more information please go to www.alaskaseafood.org.
Contact:
Debra Arbogast
Schiedermayer & Associates
619/291.2500
####
|
