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Alaska Seafood Marketing Institute and The Herbfarm’s Jerry Traunfeld Team Up to Keep Winter Menus Special, Cozy and Delicious all Winter Long!
Seattle, Washington, January 10, 2006 – Alaska Seafood Marketing Institute (ASMI) and The Herbfarm’s award-winning chef Jerry Traunfeld have collaborated to create Wild Alaska Seafood recipes to help make winter menus that interest, nourish, satisfy and entertain. Winter is a season when Americans settle into cooking at home for family and small groups of friends. After the big, gala parties of the holidays, entertaining takes on the form of “hiving” in homes across the nation. In these recipes, Chef Traunfeld provides easy to follow, make ahead recipes written in a format that allows for quick finish and assembly just before your guests arrive. The elegance of Wild Alaska Seafood belies the ease of Traunfeld’s recipes.
For these special winter recipes, Chef Traunfeld has carefully chosen wild and abundant Alaska Seafood that comes from cold, pure waters and a natural environment. He knows that these pristine waters produce seafood of the highest quality, with firm texture and superior flavor. The use of Wild Alaska Seafood and Chef Traunfeld’s mastery of seasonal ingredients combine to create dishes that are naturally satisfying with a touch of elegance that’s perfect for cold weather weekend entertaining. Invite your friends in from the cold with this winter’s haute new comfort food.
Jerry Traunfeld is executive chef of The Herbfarm in Woodinville, Washington where he sources his ingredients from field, forest and sea to produce a distinct style of food that pleases the palette and consoles the spirit. Dishes such as Thyme-Crusted Alaska Black Cod on Braised Red Onions, Alaska Weathervane Scallops with Pancetta, Fennel and Mushrooms, Slow Roasted Alaska Salmon on Wilted Winter Slaw, Gently Roasted Alaska Halibut with Leeks, Peppers and Olives and Alaska Cod Pot Pie will warm the hearts of your family and friends. Invited guests can be greeted with Alaska Smoked Salmon and Leek Slices or Alaska King Crab in Warm Lemon-Cilantro Sabayon for weekend entertaining. Alaska Smoked Salmon, Celery and Apple Salad is a natural winter combination for your company.
Chef Traunfeld combines his passion for cooking with a love of gardening. In his 15 years heading Kitchen at the Herbfarm, he has garnered unanimous national acclaim for his innovative, multi-course menus. He has been featured in The New York Times Magazine, Food and Wine, Bon Appetit, Gourmet, Fortune and many other publications. He has appeared on Martha Stewart Living, Better Homes and Gardens Television and The Food Network; and he is a regular guest on NPR's The Splendid Table. Traunfeld is the recipient of the 2000 James Beard award for Best Chef: Northwest/Hawaii and his first book, The Herbfarm Cookbook, won the IACP award for the best cookbook in the chef/restaurant category.
His newest book, The Herbal Kitchen; Cooking with Fragrance and Flavor was just named a “must-have book of 2005” by Food and Wine Magazine. His latest book teaches that the addition of fresh herbs transforms easy to prepare dishes into extraordinary meals with the fresh herbs from your market, windowsill or garden. So whether preparing a workday supper for the family, a special dinner for two or four, or a feast for a table of guests, using fresh herbs in your cooking will result in fresh and vibrant food. The Herbal Kitchen includes some recipes that are home variations of the innovative dishes Jerry prepares at the Herbfarm, while others are fresh takes on familiar classics. For more information visit www.theherbfarm.com.
The Alaska Seafood Marketing Institute is the State of Alaska’s official seafood marketing arm. It is a public agency of the State of Alaska, funded by the Alaska seafood industry and federal grants. ASMI promotes Alaska Seafood throughout the U.S. and in 17 other countries. ASMI also provides education and training to the seafood industry in food safety and quality assurance practices. Please visit www.alaskaseafood.org for more information.
Alaska’s Pollock and Salmon fisheries have been certified to the Marine Stewardship Council’s environment Standard as well-managed and sustainable fisheries. For more information visit www.msc.org.
Contact:
Debra Arbogast
Schiedermayer & Associates
619/702.7500
Click here to view delicious "Alaska Cod Pot Pies"
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